For companies with broad national supply chains, it can be difficult to meaningfully engage with the communities in which they operate. But by acknowledging the unique issues facing each community and empowering people with the right tools to solve their unique challenges – it is possible! To establish a genuine connection, it’s best to focus on an issue that aligns with your company’s values. For the Aetna Foundation, that means crafting localized programs to promote healthier communities.
As part of an ongoing editorial series with Aetna and the Aetna Foundation, we’ll explore the impact large corporations can have beyond profit margins by focusing on the core set of values that drive decisions, inspire innovation and promote meaningful change. From traditional corporate philanthropy to public-private partnerships, your company may have more options than you may think.