It can often seem difficult for companies with broad national supply chains to engage with every community in which they operate. But it is possible! To establish a genuine connection, it’s best to focus on an issue that aligns with your company’s values. For the Aetna Foundation, that means crafting localized programs to promote healthier communities.
In this four-part mini-series, we’ll unpack how large firms can get down to the grassroots level when it comes to engaging communities around health and wellness. From traditional corporate philanthropy to public-private partnerships, your company may have more options than you may think.