Not All Carbon Credits are Created Equal

Underwritten by Cool Effect

In the last decade, the markets for carbon offsets have grown tremendously in scope breadth and rigor. Meanwhile, impacts of global warming — from stronger, wetter storms to higher temperatures — become ever more present in the day-to-day lives of normal people.

This is a call to action. Buying voluntary offsets can and should be a regular part of the casual environmentalist’s lifestyle, just like recycling or carpooling. In this series sponsored by Cool Effect, we’ll explore the voluntary carbon market, how to participate and why now is the time for action.

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Why Purchasing Voluntary Carbon Offsets is a ‘Good Buy’

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