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SXSW Eco Interview: Jeff Cheney, Earth911
This post is part of Triple Pundit’s ongoing coverage of the SXSW Eco conference. For the rest, please visit our SXSW Eco page here.
We've been fans of Earth911 since back in the day when they were merely a recycling services directory. Now the site has grown into a major player in eco-friendly news and information and has just launched their first ever eco-marketplace, YouChange.
By encouraging consumers to "vote with their dollars," the YouChange platform will offer thousands of vetted products that will not only make you feel better about where your money goes, but will also reward companies that are doing the right thing vis a vis the environment.
I had a chance to talk to the "president of earth" himself, Jeff Cheney, last week in Austin...
Nick Aster is the founder of TriplePundit. Prior to launching 3p, Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years, and has also been an active consultant for individuals and companies entering the world of micro-publishing. He also worked for Gawker Media and Moreover Technologies in the early days of blogging. Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
