With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads and spend five minutes catching up on the latest trends in sustainability and business.
This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are in it for the Puppy Bowl. But most everyone wants to see what crazy spots are being dropped in the year's most expensive commercial breaks. Of course, the TriplePundit team couldn't wait to dive in and see how these advertisements fare when it comes to the triple bottom line. Among the top ads, did any of the world's biggest brands choose to showcase their more sustainable product offerings? Did they put a progressive spin on their pitches, or was it the same old same old?
Among the 41 brands that have already released their advertisements, we don't see any sustainable product promotions. But four ads -- 10 percent -- include a values message. Regardless of who takes home the rings, having so many important causes up on those big screens means sustainability takes the win.
"I'm Helen Mirren, a notoriously frank and uncensored British lady," Mirren says in the Super Bowl spot. "If you drive drunk, you — simply put — are a shortsighted, utterly useless, oxygen-wasting human form of pollution, a Darwin award–deserving selfish coward."
Share your favorite ads in the comments!
Image credit: Flickr/Sonny Abesamis
Jen Boynton is the former Editor-in-Chief of TriplePundit. She has an MBA in Sustainable Management from the Presidio Graduate School and has helped organizations including SAP, PwC and Fair Trade USA with their sustainability communications messaging. She is based in San Diego, California.
When she's not at work, she volunteers as a CASA (court appointed special advocate) for children in the foster care system. She enjoys losing fights with toddlers and eating toast scraps. She lives with her family in sunny San Diego.