Editor's Note: 3p correspondent Bill Roth used sustainability principles to get healthy, lose 20 pounds and keep it off. He documented his experience -- and what he calls the Boomers' Sustainability Diet -- in a three-part series. This post is part one. You can read the second part here, and the third part here.
If you are a member of the boomer generation, then this is a must-read. We are the first generation raised on fast food and suburban living. It has been a great run of cheeseburgers, fries and driving everywhere we wanted to go. But tummy fat and growing health concerns are now the unintended consequences of our lifestyle.
As a boomer, I went searching for personal answers. The answers I found have helped me to lose 20 pounds and keep it off. I am on track to lose another 10 pounds by year end. My secret sauce? I found that applying the same sustainability best practices I have successfully used in coaching businesses can be used to achieve sustained weight loss.
A second step is to do a computer search on foods that the health sciences say are not good for you (like you do not already know that eating manufactured foods and beverages are not good for human consumption over a long time period). The reality is that most of us have been eating manufactured foods and fast foods our entire lives. Stop now or face the health consequences, plus the burden of increased health care costs.
Sinning makes dieting a lot less stressful. When I began this diet I was all over my bathroom scale every week. It was a frustrating day when the scale did not show weight loss. Over time I came to understand that a sustainable diet succeeds because it is solving root-cause problems created from eating industrial foods and living in my car. By sticking to sustainable actions that address the root-cause problems, my sustained weight loss just happens. Now I weigh myself once a month. Most months I lose a pound or two, and over 12 months I lose at least 10 pounds.
Image credit: Bill Roth
Bill Roth is an economist and the Founder of Earth 2017. He coaches business owners and leaders on proven best practices in pricing, marketing and operations that make money and create a positive difference. His book, The Secret Green Sauce, profiles business case studies of pioneering best practices that are proven to win customers and grow product revenues. Follow him on Twitter: @earth2017
Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!