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The Pulse of Social Media Influencers in the Corporate World: A Roundtable Discussion

Words by 3p Editors

3BL Media Sponsored Series

3BL Forum 2018
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Among the dozens of speakers who represent a wide swath of Corporate America, you won't want to miss who will be at the Influencer Roundtable at 3BL Forum: Brands Taking Stands™ -- The Long View (October 23-25) featuring:

Anthony Shop: Chief Strategy Officer and Co-Founder, Social Driver

Social Driver runs in-house creative studios for social media, websites, video and brand design. Headquartered in Washington D.C., the firm is focused on partnership, creativity, stewardship, collaboration and service. As Chief Strategy Officer at Social Driver, Anthony Shop works with clients so they understand how digital and social technology can bring people together to achieve results.

Meredith Ferguson: Managing Director, DoSomething Strategic

As Managing Director of DoSomething Strategic, Meredith Ferguson ensures that the work delivered at DoSomething is thoughtful and impactful. Meredith’s career has spanned both client and agency roles, where she's led youth-focused engagement and business-driving strategies for national retail, health and restaurant brands. Meredith is an adjunct professor of Public Interest Marketing at Fordham University and is a Women@Forbes contributing columnist.

Rachael Siefert: Director, Digital Strategy, APCO Worldwide

Rachael Siefert, director and co-lead of APCO Worldwide’s North America digital strategy practice, has a decade of digital and social media experience. She is responsible for a variety of work, including leading and developing digital strategy, designing and leading digital research projects, managing the development and maintenance of websites and social media channels and managing content development across digital properties.

Leon Kaye: Executive Editor, TriplePundit, and the #1 Sustainability Media Influencer, OAnalytica

Leon Kaye has written for TriplePundit since 2010 and recently became 3p’s Executive Editor. He has advised on social media strategies for companies including Masdar, Abu Dhabi’s sustainability and renewable energy initiative. He’s a big advocate of social media, particularly of Instagram and Twitter, and is insistent social media can be an ally, from furthering one’s career to cementing trust with a company’s stakeholders.

Shonali Burke, Moderator​: President & CEO, Shonali Burke Consulting

Shonali Burke switched gears to public relations almost two decades ago. An accredited business communicator, she’s on the adjunct faculty at The Johns Hopkins University, has been listed on PRWeek‘s inaugural top “40 Under 40”³ list of US-based public relations professionals, and was named one of “10 CEOs to follow on Twitter” by the Washington Business Journal.

On Thursday, October 25, these influencers will work with attendees to draw a roadmap on how to navigate social media and social networks to advance a company’s corporate responsibility reputation or protect its brand, while simultaneously seeking to engage or activate audiences. You identify the problem, and they will share unique solutions to these new rules of the road.

Register for 3BL Forum, the annual gathering of purpose-driven companies, October 23-25, at MGM National Harbor, with code INFLUENCE2018VIP and receive 25 percent off the event’s registration fee. In addition to this roundtable, the Forum’s agenda will include a Town Hall focused on this ongoing Brands Taking Stands movement. The venue is located just minutes away from Washington, D.C.

3p Editors

TriplePundit editors offer news and insights on sustainable business.

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