By Lauren R. Newton
From the birth of the mainstream “athleisure” movement to boundary-pushing icons like Serena Williams, fashion has inspired many of us to suck it up and hit the gym in the style (or at least pretend we went this morning). Professional athletes endorsed by high-performance brands have long capitalized upon the nexus of sport and fashion. Luckily, many of the same athleisure brands that collaborate with athletes are embracing corporate social responsibility (CSR) platforms and offering more sustainable materials.
Athletes expect their clothing to work as hard as they do. This means they do a lot of laundry, which ultimately diminishes the performance of many fibers and sends numerous items to the landfill. Actress Sara Gilbert coined the term “imperfect environmentalist” in her 2013 book by the same title to describe the difficult dichotomy between completing everyday tasks (like hitting the gym and doing laundry) and reducing our impact on the planet.
Provided we take personal responsibility for the quantity and quality of the materials we purchase (and wash in cold water and skip the dryer), however, it is relatively easy to clothe ourselves in eco-friendly performance wear.
We, as consumers, have the power to demand pragmatic innovation and change our purchasing behavior to support a more sustainable business model.
Jennifer Gilbert, chief marketing officer of closed-loop fashion company I:CO, told TriplePundit that 95 percent of all the materials that make up our favorite garments are reusable or recyclable, provided we have access to the tools and brands that participate in take-back and donation programs. Considering demand for man-made fibers like polyester has doubled since the 1990s (largely to support the growing demand for high-performance athletic clothing), it is time to take sustainability off the bench and move it to the starting lineup.
The solution is not to exercise solely in cotton or other natural fibers.
As the most popular (and water-intensive) fiber used in clothing manufacture, cotton crops account for a quarter of all pesticide use in the U.S., according to the USDA. Moreover, the United States is the largest exporter of cotton in the world, driving the global popularity of “fast fashion” – clothing that is considered out-of-style or worn out within a season. According to Mattias Wallander, CEO of USAgain, a textile-recycling company, the volume of textile trash in the United States rose by 40 percent between 1999 and 2009.
Beyond the issue of end-of-life waste, the manufacture of polyester and other synthetics is also an energy-intensive process. Creating those coveted stretchy yoga pants requires large quantities of crude oil and releases emissions including volatile organic compounds (VOCs), which can cause or aggravate respiratory diseases and cancers.
The EPA labels many textile-manufacturing facilities as generators of hazardous waste. Moreover, the fashion industry has long been plagued by reports of unsustainable manufacturing processes and human rights violations. The clothing we are purchasing to participate in healthy activities may actually cause more harm than good.
While brands like Nike and Patagonia belong to trade groups devoted to sustainability like the Sustainable Apparel Coalition and utilize a brand-specific sustainability indices, certain products are greener than others.
When out shopping for athleisure garments, look for the following environmentally-friendly fibers and logos:
Image credits: 1) Pixabay 2) Natural Resources Defense Council
Lauren R. Newton is a driven CSR strategist committed to aligning sport and environmental stewardship. Formerly an International Climate Program Associate at Environmental Defense Fund, her expertise in sustainable practice is comprehensive, context-specific and reinforced with the grit of a competitive athlete. She will graduate with a M.A. Sustainability from Wake Forest University in 2016.