Latin America is relatively water rich compared to other regions in the world. But there are still plenty of areas in Central and South America feeling the effects of climate change, generally because the precipitation is occurring where there is low population density. For example, Lima, the host of this week's United Nations Climate Change Conference and home to 8.5 million people, only receives about 6.4 millimeters (0.30 inches) of rain annually.
Ironically for beverage companies, they are often expanding their businesses into areas that are already struggling with water scarcity. To that end, one large global brewer, SABMiller, says businesses need to make the business case for addressing water stress and climate change throughout Latin America.
As with the case of many beverage companies and brewers, Latin America is a growth market as more citizens enter the middle class and can now easily afford a beer or two. The problem, however, is that new breweries are often opening in municipalities that are already coping with water stress. To address the issue, SABMiller, which has concentrated its business in Colombia, Ecuador, El Salvador, Honduras, Panama and Peru, has partnered with other organizations on water conservation and treatment programs for several years. One of them, the Water Futures Partnership, works with the World Wildlife Fund and the German development organization GIZ on recharging aquifers while reducing dependence on groundwater. According to SABMiller, such programs not only address water stress, but can also benefit businesses that invest in water security within Latin America in the long run.
Image credit: SABMiller
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.