Today, TriplePundit hosted a Twitter Chat with United Technologies Corp. to discuss how breakthrough innovation takes a little bit more than 140 characters. It takes a commitment of time and resources to develop the kind of innovation that can have large impacts on environmental sustainability.
What does it take to create the kind of innovation we need to address the biggest environmental challenges we face in the world? We have become a culture where, all too often, we are satisfied with incremental change because the alternative is too difficult or takes too much time. We focus on the short term instead of building for the future. It isn’t easy making big ideas come true. Or to make the big long-term commitments needed to address some of the major sustainability challenges we face in this world. It requires a determination and fortitude that many simply don’t have.
United Technologies knows that innovation takes time. Especially innovation that will change the world. The new PurePower® Geared Turbofan™ engine breaks all the rules. It took $10 billion and 20 years of relentless innovation to build the jet engine that takes the next giant step forward in flight evolution.
The benefits of this engine are real... not only for United Technologies’ customers, but for travelers, society and the environment. The fuel savings alone will cut carbon dioxide emissions by over 3,600 metric tons per aircraft. It will reduce noise footprints by 75 percent. Beyond that, the reduction in fuel consumption means airline operators will save more than $1 million per aircraft, per year. Operators will also have the ability to extend routes by using the same amount of fuel. From R&D and engineering design to cutting-edge manufacturing technology and laser-focus on the customer experience, this is the next generation.
But the engine is just an example of what it takes to bring real innovation to life.
During #TheGreenEngine, we discussed the following, and much more:
Marissa is the Owner of Climate Social, LLC. She holds a bachelor's degree in communications from Mizzou and a master's in environmental studies from UPenn. Connect with her to discuss TriplePundit's popular Twitter Chats or anything else sustainability + digital marketing! email@example.com