Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.
But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.
The articles on this page outline some of the best examples.