Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

Good News: Greenwashing Isn’t So Prevalent After All

The recurrence of the ongoing greenwashing question indicates that while this topic may seem like a somewhat tired conversation to those of us…

What’s Really “Green” in the Confusing World of Beef Marketing Claims?

Here are a few of the most common examples of greenwashing in beef marketing, and the reasons why the claims don't hold water.

A Green Marketing “Wild West”: Greenwashing in the Beef Sector

What are general types of greenwash to look for in the beef sector?

Is ‘Purpose’ the New Greenwashy Buzzword?

Purpose certainly has become a buzzword; one sees it almost as often as catchphrases including “collaboration” and “innovation.” Naturally, one could only ask,…

Paint the Town Green: Greenwashing Still Alive and Well

A 2010 analysis of nearly 5,300 home and family products found that 95 percent made problematic green claims. Daniel Daggett from SealedAir explains…

First 100 Percent Recyclable Carpet: A Sign of Hope In a Wasteful Industry

Whether it will herald a shift toward a circular economy for carpets, though, remains to be seen.

Automakers Tout Sustainability, But Want to Roll Back Emissions Standards

Automobile companies are quick to tout their sustainability credentials, including more electric vehicle rollouts. But they also want the Donald Trump administration to…

The 5 Most Blatant Pinkwashing Cause Marketing Schemes

What are some of the most garish pink ribbon-inspired cause marketing campaigns in recent memory? Here are five of the worst pinkwashing examples…

For-Profit Colleges As Benefit Corporations: Where’s The School Spirit?

In the last few years, six for-profit colleges have re-chartered themselves to become benefit corporations, with a dual mission to pursue a public…

Gallery: Protest Against Engie, a Fossil Fuel Sponsor of COP21

Yesterday, at COP21, dozens of silent protesters stood along the entryway to Engie's talk, holding up signs and voicing their opposition to the…

VW Scandal Exposes What Has Gone Awry with ‘CSR’

Those indulging in Schadenfreude over VW’s woes need to take a step back and see the ramifications of this embarrassing 'defeat device' snafu.…

PR Firm Edelman Dropping Climate Change Deniers

This is a PR firm that reported $833 million worth of earnings. In the words of the Guardian's Suzanne Goldenberg, Edelman “has played…

Three Phases of Sustainability: Where is Your Organization?

There are three phases organizations go through when implementing sustainability as a business strategy. Is your organization poised to move up?

4 Ways to Tell If a Company Is Really ‘Green’

Walk down the aisle of any grocery store, and it’ll be easy to see that there’s a growing trend toward eco-friendly practices and…

5 Truths About Credible Labels

How does a company know the right questions to ask when developing an ethical label or claim? Companies need to dig deeply into…