social media

Unleashing Shared Value Through Content Marketing

This short contribution suggests that content and inbound marketing can be successfully employed for corporate social responsibility (CSR) communications and to enhance customer…

Top Four Business Buzzwords For Winning Customers

The top four business buzzwords used today - content, social, sustainability and transparency - define how sustainable businesses win customers in the 21st…

Determined to Succeed: Sodexo Addresses Its Twitter Audience

Neil Barrett, VP, Sustainable Development, Sodexo, answers follow-up questions from the #SodexoCR Twitter chat.

Ford: Top 10 Trends Shaping the World in 2014

Ford's team of futurists reveals the big trends it thinks will shape consumer behavior in 2014.

The Art of Story-Selling and Why Social Enterprises Need to Master It

A great entrepreneur once told me that the key to his success was getting the voice of his business just right. Fifteen degrees…

Understanding that Your Company is a Media Company

At 3p, we've long held that all companies would be wise to start thinking of themselves as media companies. Here are some great…

Video Interview: Anne Fajon, Cone Communications on CSR and Social Media

Nick Aster talks to Anne Fajon about CSR Social Score, a tool that Cone developed to assess companies on the level they're using…

Ogilvy Receives Gates Foundation Grant for Health and Development Research

Ogilvy Public Relations received a Bill & Melinda Gates Foundation Grand Challenges Exploration grant this week.

SAP’s Integrated Reporting is a Big Success

SAP recently released its first integrated reporting results for financial and non-financial performance in 2012.

Top 25 Responsible Brands on Twitter

Today, we salute you, responsible businesses of the present who keep an eye on the planet’s future. On Wednesday, we ran a similar post…

Unilever and Lifebuoy Transforming Handwashing Habits in India

Unilever, as part of its Sustainable Living Plan, has ramped up its Lifebuoy brand’s handwashing campaign in the fight against early childhood mortality.

Top 20 Environmental NGOs on Twitter

Today, we’ve lined up 20 of our favorite environmental management and conservation advocacy groups who are currently providing some of the most meaningful…

Is Al Gore a Hypocrite for Selling Current TV To Al Jazeera?

Last week Qatar-based Al Jazeera Media Network announced that it will acquire Al Gore's American cable news channel Current TV.

Hijacked Starbucks Twitter Campaign in the UK Ends Up an Epic Cluster F-F-F Frappuccino

Starbucks UK suffered an epic social media fail when someone decided it would be a good idea to have a Twitter campaign hashtag,…

SNAP and the Super Mayor: Food Security is What Matters

Last week, the food justice movement received a publicity boost when Newark mayor Cory Booker announced that he would try living off of…