The following is part of a series by our friends at CSRHUB (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHUB’s professional subscriptions with promo code “TP_2010_Intro”
By Bahar Gidwani
One of our board members sent us a link to a great Harvard Business School article about how green ratings sources have failed to properly measure News Corporation’s social and environmental performance. The authors point out that News Corporation has set a goal to be “zero carbon” and therefore climate neutral. But at the same time, the editorial side of News Corporation’s media properties has taken an anti-climate-change stance.
The authors describe a few of the ways in which a large company such as News Corporation could have actively pushed for positive change. They ask why ratings firms (including some who are our partners) don’t include “corporate activism” as one of the ways they measure corporate social responsibility (CSR).
It may sound smug, but we agree with this article and hope that our CSRHub ratings do make this adjustment. As a starting point, we would offer our ratings for News Corporation:
(Note: All ratings in this article are based on our CSRHub average user profile. Our site’s users can adjust the ratings on our site to suit their personal opinions and values.)
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