
Shareholders say McDonald’s targeting of children through products like Happy Meals has contributed to childhood obesity.
A resolution at the McDonald’s annual shareholder meeting today will seek to prevent the fast food giant from marketing unhealthy food to children.
The resolution demands that McDonald’s “stop substituting PR for genuine change – namely ending its marketing to kids – when it comes to its staggering impact on public health,” according to Corporate Accountability International (CAI), the advocacy group spearheading the campaign.
“The resolution requires McDonald’s to examine and report on how its efforts to address its public health impacts are keeping pace with increasing public pressure and efforts to limit the fast food environment,” Sara Deon, director of CAI’s “Value [the] Meal” campaign, tells TriplePundit in an email.
“What McDonald’s is attempting to pass off as nutritional initiatives, slick nutri-washing campaigns, and ineffectual voluntary initiatives, are nowhere near enough to address the public health impacts of its business operations nor is it enough to protect shareholders from increasing financial risk,” says Deon.
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