The Role of Touch in Business

Pinchot University
Pinchot University | Thursday July 31st, 2014 | 0 Comments

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Business-Hug-Kathleen-600x450The handshake is a fixture in the business world, whether establishing new contacts or closing a deal.

Likewise, the pat on the shoulder has been a gesture of professional affirmation for years, though more recently it’s gone out-of-vogue as patronizing. These and other forms of touch are a valuable part of non-verbal business communication, but we at Pinchot believe that there are even deeper ways to engage. Enter the hug.

Scientists agree that touch is an essential human need (especially for the workplace), and while the handshake is nice and all, it doesn’t function in quite the same way as a mutually respectful embrace. According to one researcher, “Hugs have positive impacts on self-esteem, relationships and upon the body’s ability to cope with stress.”

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What Does Corporate Responsibility Mean When It Comes To the NSA?

Mary Mazzoni
| Thursday July 31st, 2014 | 1 Comment

10562036794_747f93b1dd_zDetails about the National Security Agency’s “Prism” surveillance program have entered the news in dribs and drabs since former NSA contractor Edward Snowden leaked revealing documents about the program to the Guardian and the Washington Post in June of last year. The unsettling insights revealed by Snowden generated quite a stir in the press, and large tech and telecom companies faced a wave of consumer backlash in the wake of the ongoing story.

Last September, while Snowden was living under guard at a secret location in Russia, Yahoo CEO Marissa Mayer seemed caught off-guard when a reporter raised questions about NSA surveillance at the 2013 TechCrunch Disrupt conference in San Francisco.

When asked what would happen if Yahoo ignored the order or shared it with the press, Mayer uncomfortably replied: “Releasing classified information is treason. It generally lands you incarcerated.”

Companies are often left with few options once the U.S. government starts putting the screws to them. So, how do NSA data requests fit in with overall corporate responsibility? What is a company to do when faced with a request that seems to counteract its responsibility to consumers? We spoke with three key experts in corporate social responsibility (CSR) to find out the answers.

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Reports Predict Disaster If Enbridge Pipeline Ruptures in Great Lakes

| Thursday July 31st, 2014 | 3 Comments
View of the Mackinac Bridge from Mackinac Island.

View of the Mackinac Bridge from Mackinac Island.

A recent report by the University of Michigan illustrates the devastation that could occur if a 60-year-old pipeline carrying 23 million gallons of crude oil and natural gas fluids every day were to rupture in the Great Lakes, one of the largest sources of fresh water in the world.

Enbridge, the same company still cleaning up the Kalamazoo River four years after the biggest inland spill in U.S. history, has two 20-inch pipelines running from Superior, Wisconsin to Sarnia, Ontario, directly through the Straits of Mackinac between the upper and lower peninsulas of Michigan. In July 2013, the company completed $100 million in upgrades in order to increase flow from 490,000 barrels per day to 540,000, but did not replace any of the aging pipeline.

The main problem with an oil spill in the Straits of Mackinac is that the currents shift from east to west and back again every few days, and peak flow can be up to 10 times as fast as the Niagra River. The U of M report and animation shows how an oil spill would reach tourist destination Mackinac Island within 12 hours, and after 20 days, it would reach as far as Beaver Island in Lake Michigan and Rogers City in Lake Huron.

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NLRB: McDonald’s Can No Longer Duck Responsibility for Bad Labor Practices

Eric Justian
| Thursday July 31st, 2014 | 0 Comments

McDonald's SignOn Tuesday the U.S. National Labor Relations Board found that McDonald’s is a joint employer with its franchisees and can be held accountable for the franchisee’s poor labor practices. The NLRB sided with workers who filed cases against McDonald’s claiming that the corporation is the one really calling the shots because it exerts tight controls on nearly every aspect of a given store’s operation, including employment practices.

This has broad implications for many other companies with closely-controlled franchise requirements, and may even pave a trail for the fast food unionization movement.

In April I wrote about a Hart Research Poll which showed a shocking 89 percent of fast food employees faced some form of wage theft. Such wage theft comes in many forms from requiring work before clocking in and after clocking out, to making all sorts of unjustified automatic deductions from employee paychecks, including meals that were never eaten or items that went missing from the restaurant. For one of the most egregious forms of wage theft, employers exploit the corporation’s own time management software to doctor employee paychecks, shortening time or making it seem like employees had gotten a break when they hadn’t.

And yet, when these rampant problems come to the fore, major fast food corporations have traditionally been able to say, “It wasn’t us, it was the franchisee.”  While the corporate entity may hold tight control over business practices all the way down to the color of the drapes, they have classically held that they aren’t accountable for poor labor practices because they don’t control that part. This week’s decision will make it a lot more difficult for McDonald’s to make that claim and distance itself from the bad labor practices of its franchisees.

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Vodafone Grows Revenues by Connecting Women

Elaine Cohen
Elaine Cohen | Thursday July 31st, 2014 | 0 Comments

Editor’s Note: A version of this post was recently featured on the CSR Reporting Blog.

voda connected womenI am often asked, by clients or people I meet in the course of my work: What is the difference between embedding corporate social responsibility (CSR) into business decisions and doing business that improves sales and profits, provided its ethical?

When you talk about embedding CSR into business decisions, it’s hard to know where business stops and CSR sets in. After all, both should lead to better business results. How can you know when a business decision has integrated CSR principles, or if it was based solely on goals of delivering income and profit growth? Doing “good” business, beyond philanthropy and community investment, is just doing good business. Or is it?

I often answer this question rather simply, in a way that more or less aligns with the direction described in the Big Idea of Porter and Kramer, who explain:

“The solution lies in the principle of shared value, which involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center.”

My answer, then, is about the considerations involved in developing new business initiatives or products. If it’s about selling more to create economic growth (which is, in general, a good thing if business is done ethically), then this is hardly embedded CSR. Economic growth alone, as we have seen, does not always produce equitable social benefit and even risks perpetuating many of the global divides — poverty, malnutrition, access to medicine, etc. — that society faces today. Embedded CSR means approaching business development in a different way, that includes an assessment of the social and environmental impacts of potential decisions, and the social and environmental imperatives in the markets where a company operates. In making such decisions, then, economic considerations as well as social and environmental considerations share valuable weight in the decision-making process. The outcomes are measurable benefits to business, to the economy and also equitable social advancement.

So far, I suspect, there’s not much new here for the rather enlightened readers of this blog. Most of you already will already be familiar with shared value and integrating CSR type concepts. So let’s get to the point. It’s this. Vodafone. Mobile Technology. Economic Empowerment. Measurable Outcomes. Connected Women.

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Mars, Inc. Plans to Eliminate Fossil Fuel Use in Direct Operations by 2040

Gina-Marie Cheeseman
| Thursday July 31st, 2014 | 0 Comments

M&MsMars, Inc. has big sustainability goals. Its 2040 target is to eliminate all fossil fuel energy use and greenhouse gas emissions (GHG) from its direct operations.

One way it is working towards that goal is by investing in renewable energy. It announced in April that it will invest in and build a new wind farm in Texas, which will help it meet its 2015 goal of 25 percent reduction of fossil fuel energy use and GHG emissions. Its fourth annual Principles in Action Summary contains other sustainability targets and initiatives.

Making its supply chain more sustainable is also important to Mars. As a large and global food company, it uses vast quantities of things like palm oil and cocoa. In March, it launched a new Deforestation Policy and committed to a fully traceable palm oil supply chain by the end of 2015. Mars is also the largest purchaser of cocoa from certified sources, and has increased its purchase of certified cocoa to 30 percent. The goal is 100 percent certified cocoa by 2020.

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How a New Jersey Company Brought Wind Power to Operations in Nebraska

3p Contributor | Thursday July 31st, 2014 | 0 Comments
From left to right: Steve Sichak, SVP, Integrated Supply Chain at BD; Glenn Barbi, VP, Office of Global Sustainability; Greg Butler, Director of Global Supply Chain Stewardship.

From left to right: Steve Sichak, SVP, Integrated Supply Chain at BD; Glenn Barbi, VP, Office of Global Sustainability; Greg Butler, Director of Global Supply Chain Stewardship.

By Glenn Barbi

Given the specter of climate change and other environmental concerns, the global need for additional renewable energy has become a topic of increasing relevance and urgency.  While over the medium- to long-term, renewable sources such as solar and wind offer encouraging economic and environmental benefits, the initial capital cost can be a substantial obstacle when compared with the lower cost of continued operation of existing fossil fuel plants. This challenge can be exacerbated in areas served by publicly-owned utilities, wherein maintaining low pricing for customers is critical.

Despite these obstacles, Becton, Dickinson and Co. (BD), a New Jersey-based medical devices and supply company, established a unique partnership with the Nebraska Public Power District (NPPD) to develop an option for renewable energy generation and usage in Nebraska, focusing on the needs of industrial and commercial businesses. Through an unprecedented agreement with NPPD focused on purchasing the green-attributes of renewable wind energy, BD ensured that the renewable energy it purchased was “additional” (i.e. newly created for this specific purpose), reached an important milestone in its own worldwide sustainability program, and established a model for other industries interested in purchasing renewable energy within the state.

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Bell Aquaculture’s Feedmill Opening: A Who’s Who in Land Based Aquaculture

| Thursday July 31st, 2014 | 0 Comments

One of the most interesting companies we’ve gotten to know since launching our sustainable seafood series is Bell Aquaculture.  This Indiana startup is producing not only trout, salmon and perch on a highly productive plot of land in rural Indiana, but also producing two types of fertilizer from waste products as well as fish food to sell to other farms.  It’s this fantastic story of vertical integration that we told in our 5 part video series we ran earlier this summer (click here to watch all 5 parts).

A month ago, I had the pleasure of re-visiting Bell on the opening day of their new feedmill operation. A feedmill, for those who aren’t schooled in the nuances of farming is a machine that grinds grain and other ingredients to produce animal food.  In the case of Bell, it means producing a wide variety of food, primarily soybean based, for fish.  It’s also highly customizable for any given fish depending on the age, species and other factors.

The event turned out to be a veritable who’s who in midwest aquaculture featuring Bell’s own experts, politicians, and representatives of industry associations.  All of them had some great insights to share and I captured as much as I could on video, with the help of Bell’s CEO Norman McCowan.  

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Poor Air Quality May Be Slowing Your Employees Down

RP Siegel | Wednesday July 30th, 2014 | 0 Comments

Blond Girl at ComputerLast month, we discussed the implications of indoor air quality (IAQ). We asked why you should care, and came up with a number of answers focused on health. If that weren’t reason enough, there is another reason that IAQ should be of particular interest to business owners: employee productivity.

A number of credible studies have shown that indoor air quality can have a significant effect on employee productivity. And we’re not just talking about air that’s so bad that you can’t see or breathe. Generally speaking, OSHA takes cares of those (though I could tell you a story about an agricultural processing job I once worked in Arkansas). What we’re talking about here is much more subtle than that.

For example, a series of laboratory studies at Lawrence Berkeley Laboratory (LBL) examined typing speed and accuracy, as well as addition and proofreading error rate, with and without a section of 20-year-old carpet present in the room. The carpet, which was known to emit volatile organic compounds (VOCs), was hidden from the subjects. (VOC s are used and produced in the manufacture of paints, adhesives, petroleum products, pharmaceuticals, dry cleaning agents and refrigerants.) Results found a 4 percent improvement in speed and accuracy when the carpet was absent. The amount of ventilation used also had a significant impact. Results above were achieved with 20 cubic feet per minute (CFM) per person being blown into the room. Dropping that down to 6 CFM per person led to an additional 4 percent decrease in performance. Increasing the ventilation to 60 CFM per person achieved the same result as removing the carpet.

Another study found the presence of CRT monitors led to a 16 percent increase in typing error rate. A similar study found a 10 percent improvement in call center talk times when additional fresh air ventilation was provided. In many of these studies, the inhabitants made no complaints and were unaware of any issue with respect to the air quality.

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The Fight Over Chemical Flame Retardants

Jan Lee
Jan Lee | Wednesday July 30th, 2014 | 0 Comments

Kaiser_sacramento_chemical_fire_retardantsLurking inside your bed, your couch, your carpet and the upholstery of your car is a secret arsenal. You can’t see it, you can’t usually smell it, and most of the time, you’re likely unaware that it’s even there.

The U.S. chemical industry will tell you that it’s there to save lives. And the truth is, in many cases it has. Since 1976 when the federal Toxic Substances Control Act (TSCA) was passed, says the North American FlameRetardant Alliance (NAFRA), deaths from furniture and furnishing fires have dropped dramatically. According to studies conducted during 1981-1985 and 2000-2007, “The number of fire deaths fell by 64 percent for furniture and furnishings [f&f] fires.” The American Chemistry Council (ACC) attributes that reduction to flame-retardant chemicals that slow the spread of a devastating house fire.

Chemical flame retardants: Are they helping?

But critics ask, at what cost? Improved technology now places the cause of some cancers, developmental problems and other diseases squarely on the types of chemicals we use in our homes. Substances that have long been used with the blessings of TSCA, such as polybrominated diphenyl ethers and phosphate esters, are now showing up in our water, our food and have been detected in the air we breathe. Research has also linked childhood developmental problems to the chemicals found in our furniture and other upholstery

Organizations like Center for Environmental Health (CEH), Safer Chemicals, Healthy Families and Health Care Without Harm and Practice Green Health have long argued that spraying the interior of our beds and upholstery doesn’t just change the flammability of the furniture, it just subjects their users to an onslaught of toxic chemicals on a daily basis, and that there are better, safer ways to address f&f fire risk in our homes. 

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Report: States Fighting EPA Carbon Rules Will Actually Benefit From Them

RP Siegel | Wednesday July 30th, 2014 | 0 Comments

wv coal plantPeople rarely use the expression “ignorance is bliss” when referring to themselves. To do so would be to suggest that they at least know that there is something that they don’t know, even if they don’t know what that is.

When it comes to climate change, there is a lot of ignorance being bandied about — both about the weight of scientific understanding and evidence that exists underscoring the role of human activity, and the economic and social impact of dealing with the crisis in a meaningful way.

Despite the efforts of a regiment of doubtmongers, assigned to keep the debate going, most Americans have heard enough of the science and understand that the crisis is real. And even among those who are skeptical, many understand that making this country more efficient in every major aspect of the economy would be a good thing, even if were undertaken on the basis of a miscalculation.

Given the inability of Congress to act effectively, the president has given executive orders to the Environmental Protection Agency to reduce power plant carbon emissions, which will be achieved through the Clean Power Plan (CPP).

But there are still a number of holdouts, in a position to make a difference, who continue to gum up the works. Among them are Sen. James Inhofe of Oklahoma and Gov. Rick Perry of Texas. Both of these men insist not only that the science establishing human’s role in climate change must be wrong, but also that doing anything about it would represent economic disaster. I won’t take the time here to recount the volumes of data refuting their first point. Instead I’d prefer to focus on a new report issued by the Center for Strategic and International Studies and the Rhodium Group, which looks at “The Economic and Energy Impacts of Power Plant Emissions Standards.” This report sheds some light on the distinguished gentlemen’s second point: The study finds that both of the states these avid deniers and obstructers represent and vow to protect, Oklahoma and Texas, would, in fact, benefit by following the EPA rules rather than resisting them.

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Swaddle Baby’s Bottom with Jellyfish!

Eric Justian
| Wednesday July 30th, 2014 | 0 Comments

jellyfishI type here today to testify about the avalanche of diapers going into our landfills and the bizarre or ingenious solution to that plague. Based on research from Tel Aviv University on the super-absorbancy of jellyfish flesh, the Israeli nanotechnology company Cine’al Ltd. is developing a diaper that’s more absorbent and decomposes in just 30 days. And by the way, this new green product is made of jellyfish.

Back in my college days I worked my way through school as a janitor at a large child care center, scrubbing tiny toilets, sanitizing doorknobs several times a day, sweeping wet rice off the lunchroom floor, and yes, I was that guy who brought in the sawdust when some poor kid got sick after eating rainbow-colored cereal. But most of all, I remember the diapers. Mounds of them. Thousands. Every three hours I’d sweep through the baby and toddler rooms, play peek-a-boo for a couple of minutes, then take out the diaper-stuffed bags and replace them with new bags: Four 55-gallon Hefties every three hours, each filled with scores of compact little white plastic-lined balls of … you know … let’s just say diapers.

As a parent, I saw the same thing. Garbage overflowing with diapers.

Disposable diapers, as it turns out, are the third-largest category of landfill trash by volume accounting for 4 percent of the solid waste in U.S. landfills. And in households with a baby or toddler, disposable diapers make up about 50 percent of the family’s trash. At the child care center, I’d wager about 75 percent of our trash was Huggies/Luvs/generic Target brand based — all of which take hundreds of years to decompose.

We are overrun with diapers.

Enter the jellyfish.

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Biomimicry Lessons for Business

Raz Godelnik
| Wednesday July 30th, 2014 | 2 Comments

biomimicryNYCHow do we create a better future? How do we redesign our economic system to be more sustainable?

Exploring these and similar questions, a growing number of people look for inspiration from the greatest lab of all: Nature. This type of exploration already has a name (biomimicry), definition (“an innovation method that seeks sustainable solutions by emulating nature’s time-tested patterns and strategies”) and even an inspiring visionary leading the way (Janine Benyus).

It also has a growing number of followers, as I could see last week at an event titled “Biomimicry + the Regenerative Economy.” Organized by BiomimicryNYC, a network dedicated to fostering a community of nature-inspired practice in the New York City metro region, it took place at Impact Hub NYC with more than 100 attendees who came to learn more about aligning business with nature from two experts in this field: Amy Larkin and Katherine Collins.

I was curious to hear what Larkin and Collins had in mind when it comes to applying biomimicry to business and economy, because currently we have too many questions and perhaps too few propositions.  My hope is that nature can help balance this out, but I’m still not sure how.  Hence I was hoping to gain some insights at this event.

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Dr. Bronner’s Takes the Lead in Sourcing Sustainable Palm Oil

Leon Kaye | Wednesday July 30th, 2014 | 1 Comment
Dr. Bronners, palm oil, sustainable palm oil, fair trade, organic, Leon Kaye, Ghana, Serendipalm

Harvesting palm fruit in Eastern Ghana

Palm oil production has surged across the world in recent years, and often with devastating results. More companies have pledged to source palm oil more responsibly, but the consequences to the environment, wildlife and people have been severe as more tropical rainforest has been razed to cope with global demand.

When it comes ensuring fairness for people who harvest palm oil, one company making a difference is Dr. Bronner’s Magic Soaps, the iconic manufacturer of castile soap and other natural personal care products. With palm oil in countless items eaten or applied — from cosmetics and toothpaste to packaged crackers and cookies — Dr. Bronner’s leadership on the development of more responsible sources of palm oil is a template for other companies pledging to do less harm.

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More Utilities Are Shifting to Renewable Energy

Bill DiBenedetto | Wednesday July 30th, 2014 | 0 Comments

ceres picThe “new reality” facing electricity consumers and their utility companies is that renewable energy is meeting an increasingly larger share of U.S. energy needs, according to a report released this month from Ceres and Clean Edge.

That translates into more and better choices and a clean energy future.

“Renewables — including wind, solar, biomass, geothermal, waste heat and small-scale hydroelectric — accounted for a whopping 49 percent of new U.S. electric generating capacity in 2012, with new wind development outpacing even natural gas,” writes Jon Wellinghoff, partner at Stoel Rives LLP and former chairman of the Federal Energy Regulatory Commission in the report.

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