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Mitsubishi to Sell Electric Vehicles at Appliance Stores

| Friday January 14th, 2011 | 4 Comments

2011 is being hailed as the year that electric cars finally (re)emerge as a contender for the hearts, minds, and increasingly tight pocketbooks of consumers. Electric vehicles, at least initially, will require people to behave differently, having to find or create their own way to charge it rather then depend on gas stations being ever present as they are now.

Given this, people’s driving habits, whether it’s the length of commute or how fast they drive, will be reshaped. Who drives electric cars first will be much different then early adopters of previous generations of petroleum based vehicles.

So it makes sense that vehicle sales will also occur outside the usual places you’d expect.

For example in Japan, Mitsubishi recently partnered with appliance store Yamada Denki to sell its i-MiEV electric car. While this may at first glance seem an unusual move, think about it: Where are people looking for the most energy efficient devices, where are they eager to learn how to make their homes more sustainable? Who’s seeking the best, latest, most interesting things to show off to their friends and neighbors? And where do they intersect? Appliance stores.

Inclusion of electric vehicles in the store offerings dovetails nicely with Yamada Denki’s desire to be a “smart home” provider, selling solar systems, car charging stations and the like. It’s the realization of the long talked about energy independent household.

While here in the US, consumer electronics store Best Buy has been selling electric bicycles since last year, car companies would do well to pay attention to how Mitsubishi’s initiative works, as it’s an even more logical integration, making the leap to EVs easier for US consumers.

Readers: How, who, and where are you seeing the effective preparation for the coming wave of electric vehicles?

via Springwise

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing.


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  • http://lemon-beagles.com Lola

    Coincidentally, I saw my first electric vehicle in Houston about an hour or so ago. I was on my way back from lunch and we saw this strange looking car on the road. I asked my coworkers in the car what kind it was.. and they said some sort of EV.

    In my opinion, wherever and however they can get them out into the public is great.

  • hsr0601

    Hope !

    1. We won’t have to wait for a breakthrough in battery technology.

    Tesla EV battery cost is expected to be at 1/3 of the existing price.

    “If (Tesla’s battery structure) works, we won’t have to wait for a breakthrough in battery technology to develop a relatively cheap electric vehicle. It could be as low as one-third of the cost of batteries being developed by car makers, because (laptop) batteries are produced in massive volumes.”
    Executive Vice President Takeshi Uchiyamada who heads Toyota’s research and development claimed.

    2. To the best of knowledge, the share of renewable energy in the U.S. in 2008 stood at approximately mere two percent, but now it is within sight of 11 percent.

    Maintaining the current pace, the U.S. could overtake EU members by 2020.

    As such, it’s not that challenging.

    Plus, the U.S. is unbeatable in software tech that functions as a human brain and is fundamental to renewable energy, smart grid.

  • C Elliot Davis III

    Madison Gas & Electric, Madison, WI is putting six electical kiosks around the city for free electricity and is offering a free hook-up in your garage and free electricity if you participate in their study with your EV or PHEV. The study follows when and where you charge with a bar coded card they give you.

  • James R Brooks

    Electric cars are the wave of the future and energy conservation that is why I challenge any car manufactuer to help me build my infinitely running self sustaining engine that I guarantee will propel any make vehicle from Washington D.C to Los Angelos several times without having to stop for anything except food, drinks, and occassional sleep. My engine is appropiately names Destinies Spark because not only will it produce electricy on a continuous basis but also supplies electricity to the electric parts producing the rpm needed by the generator. Any interested vehicle manufactuers that want to send a representative to me to see if what I say is fact is more then welcomed. I can be reached at 443-388-9308 if your would like to see how it done. and the concept is very cheap to apply to todays battery (electric)powered cars