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Mitsubishi to Roll Out Greener Automobiles by 2015

Leon Kaye | Tuesday January 25th, 2011 | 4 Comments
The i-MiEV 2009, Mitsubishi's first electric vehicle

The i-MiEV 2009, Mitsubishi's first electric vehicle

Mitsubishi Motors, the fourth largest automobile manufacturer in Japan and seventh largest in the world, has 90 years of success in building cars. The company hit a rough patch several years ago, but has turned it around by eliminating unprofitable models and focusing on emerging markets from Thailand to Ukraine.

Now Mitsubishi will continue its revitalization plan by launching eight plug-in and electric vehicles by 2015. The plan follows up on Mitsubishi’s 2009 rollout of the I-MiEV, a 5-door compact hatchback car that is currently sold in Japan, Australia, Hong Kong, the UK, and starting next month, in Costa Rica. With the I-MiEV’s growing acceptance comes a more ambitious plan for Mitsubishi to entrench itself both in emerging economies and stay competitive in the hybrid and electric auto industry.

Mitsubishi’s plan to increase its greener automobile offerings ties in to the company’s environmental program.  If the plan succeeds, Mitsubishi will not only decrease carbon emissions at its factories, but throughout its automotive line as well. More components made out of recycled materials will be installed in its automobiles, and the company aims to make its supply chain more energy efficient and eliminate more hazardous materials.

One of the new models already confirmed is the Minicab MiEV, a small commercial vehicle that will use lithium ion batteries manufactured by Toshiba. Another model will be an SUV manufactured in Russia, and other models will be built abroad by partnering with European and Chinese companies.

Much of Mitsubishi’s “greening” of its automobile product line and the company’s operations is not yet released, but the company’s strategy over the next few years is logical. Assuming the cost of fossil fuels increase in price over the next several years, and markets in regions like Eastern Europe and Southeast Asia continue to witness a growing middle class, Mitsubishi’s approach could be spot on. Small countries will be even more vulnerable to energy price shocks, yet at the same time, consumers who have the spending power will desire new and innovative cars. Whether these economies can support the infrastructure necessary for electronic cars is one question. Another scenario that could upset Mitsubishi’s plan is if the price of rare earth metals, which are crucial for electric car batteries, rise to the point that the manufacture of these cars is no longer cost effective for Mitsubishi or its customers. Whatever the outcome may be, Mitsubishi’s push to build more electric and hybrid cars is another reason for electric car fans to be excited.

Leon Kaye is Editor of GreenGoPost.com; you can follow him on Twitter.


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  • http://www.reflectenergy.co.uk/ soalr tubes

    Totally like the idea that many manufacturers are into green and energy saving ideas.
    Hope they do it all over the world and in UK still we don’t see many. In time i guess.
    Nice post

  • Abhishek Gaur

    H&R Johnson (India) is a pioneer in tile manufacturing in India. It has a comprehensive array of products under four strong brands, viz. Johnson, Marbonite, Endura & Johnson Ceramics International .Endura has further diversified into production and mining of various specialized Industrial Products and Natural Resources. In addition to the ceramic tile business, its Industrial Products and Natural Resources Division (IPNR) is catering to the special needs of various niche industries through innovative and superior quality Industrial products. Our R&D is recognized by Department of Scientific & Industrial Research (DSIR), Govt. of India, Ministry of Science & Technology and also ISO 9001:2000 Certified

    We would like to introduce one of our innovative Product Ceramic Filter Disc in your battery,

    Brief detail of Ceramic Filter Disc

    Zero-maintenance batteries have revolutionized the lead battery industry. One of the key components is a special filter disc. These are porous discs with perfectly tailored pore size and porosity press fitted into the Cap.

    The key functions are:

    Flame arresting: In an event of sparking outside a battery, they prevent the propagation/ ingress of flame from outside to inside by the use of a matrix of uniform openings that are carefully constructed to quench the flame by absorbing the head of the flame. This provides an extinguishing barrier to the ignited flame.

    Zero top-up: Small & uniform pores along with the water repellent properties prevents depletion of electrolyte through the pores.

    Venting: Tailored pore size and pore volume ensures controlled venting of gases, heat developed especially during charging, preventing the build-up of gases that can otherwise lead to explosion.

    Why ceramic filter discs?

    1. Very high acid resistance & temperature stability: polymer filter discs tend to degrade with time in very corrosive acidic conditions. Our ceramic discs are manufactured using ceramic granules, which are totally inert to acids and are sintered at very high temperatures (1600 0C).

    2. High strength: Even while maintaining a porosity of 40 – 50%, the discs exhibit exceptionally high strength with Cold Crushing Strength values of
    150 – 200 kg/cm2

    Following are the key features of our Ceramic Filter Discs:
    § Porosity (%) of 45 + 5
    § Uniform pore size of 150 – 200 microns
    § Precisely tailored permeability as per customer requirements
    § Very high strength with CCS values of 150 – 200 kg/cm2
    § Very good acid resistance
    § Excellent water repellency stable in acidic conditions

    3. Generally, polymer filter disc requires more number of vents as compared to ceramic filter disc in Battery Unit.

    We feel obliged to receive some feedback & we look forward for your reply with keen interest for mutual benefits and win-win situation.

  • benbara

    j’aime

  • Ron Wagner

    It is all about cost benefit ratio to me. Give me a reliable vehicle with comfortable seats. We have a Chevy Aveo sedan that we love. Purchased new, with automatic transmission and A/C for $9,999. It will be very hard for the electric vehicles to compete with conventional econoboxes, until gas prices soar. I think that natural gas vehicles make more sense, since natural gas is so cheap, and clean. I would love to have a Nissan Leaf, but doubt that it would meet my cost benefit analysis. The MIEV might do it if the rear seat leg room is adequate, and the front seats are not too crowded. For me price is very important. It would take a long time for the gas savings to make up for the price, which is double or more.