Small Business Owner Adopts Green Business Approach to Grow Revenue

Small businesses, those with fewer than 500 work associates, are the economic lifeblood of the U.S. economy accounting for over 50% of U.S. employment. From examples like Apple to Clif Bar to Walmart, the American Dream continues to inspire our economy’s entrepreneurs to start a business and grow it to an international scale supplying the world with much of its new, and increasingly green, products and best practices.

The Small Business Administration estimates that small businesses account for approximately 65 million jobs. Self-employment is an important economic path for minorities with approximately 10% of Asian Americans and Hispanics (doubling in size from 2000) and 5% of African Americans being self-employed. The SBA reports, “Female-owned small businesses outpaced expansion of establishments owned by their male counterparts in 40 of the 50 states…” Immigrant entrepreneurs now represents approximately 17% of America’s self-employed. 14% of the self-employed are Veterans.

The following video interview with two of the founders of Green Carpet Clean provides insights on how small business are adopting green business practices as a path for growing revenues and their customer base. In this video these green entrepreneurs talk about how their business phone is “ringing off the hook” in response to their new organic products, a service focus upon their customer’s indoor air quality and a truly memorable green-marketing customer hand-out.

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce that profiles best practices of actual companies growing green revenues. Watch other interviews of sustainable leaders at Earth 2017 TV. Earth 2017 TV.

First Green Business Coach for Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.