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Small Business Owner Adopts Green Business Approach to Grow Revenue

Bill Roth | Wednesday March 2nd, 2011 | 4 Comments

Small businesses, those with fewer than 500 work associates, are the economic lifeblood of the U.S. economy accounting for over 50% of U.S. employment. From examples like Apple to Clif Bar to Walmart, the American Dream continues to inspire our economy’s entrepreneurs to start a business and grow it to an international scale supplying the world with much of its new, and increasingly green, products and best practices.

The Small Business Administration estimates that small businesses account for approximately 65 million jobs. Self-employment is an important economic path for minorities with approximately 10% of Asian Americans and Hispanics (doubling in size from 2000) and 5% of African Americans being self-employed. The SBA reports, “Female-owned small businesses outpaced expansion of establishments owned by their male counterparts in 40 of the 50 states…” Immigrant entrepreneurs now represents approximately 17% of America’s self-employed. 14% of the self-employed are Veterans.

The following video interview with two of the founders of Green Carpet Clean provides insights on how small business are adopting green business practices as a path for growing revenues and their customer base. In this video these green entrepreneurs talk about how their business phone is “ringing off the hook” in response to their new organic products, a service focus upon their customer’s indoor air quality and a truly memorable green-marketing customer hand-out.

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce that profiles best practices of actual companies growing green revenues. Watch other interviews of sustainable leaders at Earth 2017 TV. Earth 2017 TV.


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  • http://www.facebook.com/people/Mark-McLeod/1561948203 Mark McLeod

    Bill Roth consistently does a great job of finding and shining light on small, locally-owned businesses which have adopted green and sustainable best practices. These companies make this choice both because it is better for their customers and for the world, but also because the choice increasingly offers them the competititve advantage they need to prevail in an intensely competitive marketplace.

  • http://www.cose.org/blog Tim Kovach

    Thanks for posting this article that highlights the efforts of some pioneering small businesses like Green Carpet Clean. I also appreciate that Triple Pundit covered one of our small business members, The Taylor Companies, in a post recently. We are working here at COSE to promote the benefits of energy efficiency & sustainability for small businesses on a daily basis, and highlighting these types of success stories is an important part of that effort. It not only provides recognition & marketing for the business (which is important), it also gives solid case studies to businesses that may be considering getting into these fields as well.

    - Tim Kovach,
    Product Coordinator, Energy Programs at COSE
    http://www.cose.org/blog
    http://www.twitter.com/COSEenergy

  • http://www.TheGreenBuildingProductsStore.com callie

    The entire country needs to realize change must happen and that our products must focus on energy efficiency, using recycled materials that make our buildings more sustainable. Building Green is the only way to go and small companies working together to promote each other makes sense.

  • http://www.earth2017.com Bill Roth

    Thanks to all for your comments! While our economic and environmental challenges appear daunting I take great hope in the good people like the owners of Green Carpet Clean who have the convictions and ability to make a difference. Change is happening as Americans and our entrepreneurs create the answers we need, one green business after another.