Interview: SunRun’s Lynn Jurich on “Pocketbook Environmentalists”

How many companies can boast of a 100%+ annual growth rate in customers, especially  in today’s economy? Would you be even more impressed if the answer was a solar company?

SunRun is hot, hot, hot. They have grown in just a couple of years to a leadership position in residential rooftop solar systems with over $1 million in residential solar installations every day. Just six months ago when I first interviewed Lynn Jurich, President and Co-founder she reported that SunRun had grown to 6,000 customers. Now she reports having over 10,000 customers. This is a 66% growth rate or 130+% if this is sustained for the remainder of 2011.

And the just announced news on their $200 capital raising round in support of the financing of more SunRun solar installations appears to cement their growth potential. They have secured this $200 million in tax equity from a subsidiary of U.S. Bancorp.

So I went back to Lynn to ask, “Who is buying all of these solar power roof top systems?”

Her surprising answer is the Pocketbook Environmentalist.

What is a Pocketbook Environmentalist? Watch the following video interview with Lynn to learn the insights on who they are, what they are buying and who they are buying from:

Bill Roth is the founder of Earth 2017, a website posting analysis on the emerging $10 trillion global revenue economy in smart, healthy and green goods and services. Bill’s book, The Secret Green Sauce, profiles best practices of businesses making money going green.

 

 

First Green Business Coach for Entrepreneur.com. Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.