In this episode, Yolles talks with BBMG’s Chief Creative Officer Mitch Baranowski about Recyclebank’s strategies for motivating consumers to engage in green behaviors, and its commitment to “the idea that a lot of small, individual actions, when aggregated together, can make a very big and substantial difference.”
Recyclebank—which earlier this year was ranked first on The Wall Street Journal’s list of top clean-tech companies—encourages consumers to recycle and save energy in their homes by rewarding them with points that can be redeemed for products, discounts and coupons for everything from clothes to restaurants. Recyclebank currently has more than 2 million members in over 300 communities in the United States, and has recently entered the U.K. market. The company is currently building an online platform by teaming with brand partners such as Dove, Tide and Purina to create “Learn and Earn” content that will give users additional opportunities to earn rewards by learning about ways they can positively impact the environment.
Yolles says Recyclebank aims to reach mainstream consumers who want to go green but might need an extra nudge. “Most people, if given the opportunity, want to do the right thing,” he says. “Some kind of positive incentive can really motivate a broad cross-section of people to change their behaviors.”
Yolles—who’s led campaigns for Outward Bound, Nike, The Body Shop and others and was a co-founder of sustainable apparel company Nau—also offers advice to budding social entrepreneurs. He explains that he’s always followed his passions: “I’ve tried to integrate my values into my work, and that’s what I would encourage anybody to do.”
Filmed at BBMG’s studio in DUMBO, Brooklyn, The Green Room is an original Web series hosted in partnership with Triple Pundit. Upcoming guests include Ian Yolles of RecycleBank and Josh Viertel of Slow Food USA.