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“Hyatt Thrive” CSR Platform will Improve Local Volunteering

Gina-Marie Cheeseman
| Tuesday June 28th, 2011 | 4 Comments

Hyatt Thrive, launched on June 9, will be Hyatt’s “global corporate responsibility platform.” The concept is based around the four pillars of environmental sustainability, economic development and investment, education and personal advancement, and health and wellness. The ultimate aim of Hyatt Thrive is to engage positively and more directly with the communities where the company’s hotels are located. Or as Hyatt puts it, “Hyatt Thrive harnesses the power of our more than 85,000 associates at over 450 properties around the world to help our global community of colleagues, guests and neighbors do one thing: THRIVE.”

“Hyatt Thrive builds on our rich history of community engagement and environmental stewardship and is a global framework for teams of passionate people to bring to life local projects that benefit their communities,” said Mark Hoplamazian, president and CEO for Hyatt Hotels Corporation. “The efforts of our hotel and corporate teams are a natural extension of our mission to provide authentic hospitality by making a difference in the lives of the people we touch every day.”

In honor of Hyatt Thrive’s launch, the company introduced a month-long global volunteer initiative that brought “Hyatt associates from around the world together in a common effort to volunteer in their local communities,” a press release states. Four days later, teams from Park Hyatt Chicago, Hyatt Regency Chicago and Hyatt Regency McCormick Place held a volunteer event at a Chicago public school. The teams painted, landscaped and created canvas murals.

“We are committed to helping people thrive by focusing on local projects that contribute to the prosperity, health and advancement of the many communities around the world that we call home,” said Brigitta Witt, vice president corporate responsibility for Hyatt Hotels & Resorts. “No one better understands a community’s most pressing issues – and how to address them – than those who live and work there every day.”

Part of Hyatt Thrive is a “major commitment to environmental stewardship in Hyatt hotels and the communities where they operate,” as its website states. Hyatt Earth was launched to  provide a “global framework that’s executed at the local level.” It is built on five areas of focus: creating a culture of environmental responsibility, conserving natural resources and reducing GHG emissions, reducing waste, establishing purchasing practices, and integrating practices into the design and construction of its properties.

Watch the official video here:


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  • Oren Jaffe

    It is interesting that Hyatt Thrive does not talk about human rights of their employees, migrant labor issues, human trafficking, and slavery issues within their hotels and/or within their extensive global supply chain. Communities and environment are only two pieces of your sustainability strategy. Responsible sourcing, human rights etc must be included. My 2 cents. Oren

    • Brigitta Witt

      I saw your comment and wanted to let you know that Hyatt Thrive’s commitment to community encompasses all associates, guests, and neighbors, and complements the company’s position on human rights. Hyatt’s human rights statement references specific industry issues, and previously, it was issued to all of our associates around the world. We recognize that we have a new opportunity to more broadly communicate this commitment and we are pleased to share our statement below, which helps guide our actions around the world. I welcome you to contact me directly at brigitta.witt@hyatt.com with any questions or concerns.

      Hyatt Hotels Corporation – Human Rights Statement

      At Hyatt Hotels Corporation, our mission is to provide authentic hospitality by making a difference in the lives of the people we touch every day. In keeping with this mission, we respect fundamental human rights, as embodied in the Universal Declaration of Human Rights. We believe that we have a responsibility to manage our business in a manner that is consistent with fundamental human rights and we attempt to foster similar ideals in those with whom we do business. This commitment is aligned with our company core values and is supported by both our Code of Business Conduct and Ethics and our diversity and inclusion strategy.

      Ethical Business Conduct
      Hyatt’s Code of Business Conduct and Ethics requires that business be conducted with honesty and integrity, and in compliance with all applicable laws. Company policies and practices establish clear ethical standards and guidelines for how we do business and also establish accountability. All associates are required to obey applicable laws and comply with specific standards relating to legal obligations, ethics, and business conduct. We have clear accountability mechanisms in place to encourage reporting of compliance with these standards.

      Human Rights of Our Associates
      We respect the human rights of our associates including freedom from discrimination, forced or compulsory labor as well as freedom of association. We have a long-standing commitment to diversity and inclusion and remain dedicated to providing a safe and healthy work environment for all associates.

      Protection of the Rights of Children
      Hyatt respects all applicable laws prohibiting the use of child labor and supports legislation enacted to prevent and punish the crime of sexual exploitation of children. In keeping with our mission, Hyatt will seek to raise awareness concerning such exploitation, and will cooperate with law enforcement authorities to address any such instances of exploitation of which the Company becomes aware.

      Elimination of Human Trafficking
      Given the nature of our business, we are sensitive to the existence of human trafficking and we will work to establish steps that help prevent the use of Hyatt hotels for trafficking and to raise awareness concerning such exploitation wherever Hyatt hotels are located. We cooperate with law enforcement authorities wherever Hyatt hotels are located.

      We are committed to respecting the rights of all parties consistent with applicable law and to continued dialogue on the principles espoused in this statement as we fulfill our mission as an organization.

  • Mario

    Thrive is the name of Kaiser Permanente’s program. Maybe Hyatt coulda been more original, or perhaps it doesn’t matter

  • Cristienne De Souza

    Hi Brigitta, I am a graduate student at Harvard University pursuing my Masters in Sustainable Tourism & Environmental Management. I am taking a summer course entitled Sustainability Leadership for the 21st Century, and am focusing my project on tourism companies and green team best practices. If there are a few best practices I can get from you, I’d love to feature in my project and paper. I can be reached at alvesdesouza@fas.harvard.edu, thanks for the consideration, Cristienne De Souza