Hyatt Thrive, launched on June 9, will be Hyatt’s “global corporate responsibility platform.” The concept is based around the four pillars of environmental sustainability, economic development and investment, education and personal advancement, and health and wellness. The ultimate aim of Hyatt Thrive is to engage positively and more directly with the communities where the company’s hotels are located. Or as Hyatt puts it, “Hyatt Thrive harnesses the power of our more than 85,000 associates at over 450 properties around the world to help our global community of colleagues, guests and neighbors do one thing: THRIVE.”
“Hyatt Thrive builds on our rich history of community engagement and environmental stewardship and is a global framework for teams of passionate people to bring to life local projects that benefit their communities,” said Mark Hoplamazian, president and CEO for Hyatt Hotels Corporation. “The efforts of our hotel and corporate teams are a natural extension of our mission to provide authentic hospitality by making a difference in the lives of the people we touch every day.”
In honor of Hyatt Thrive’s launch, the company introduced a month-long global volunteer initiative that brought “Hyatt associates from around the world together in a common effort to volunteer in their local communities,” a press release states. Four days later, teams from Park Hyatt Chicago, Hyatt Regency Chicago and Hyatt Regency McCormick Place held a volunteer event at a Chicago public school. The teams painted, landscaped and created canvas murals.
“We are committed to helping people thrive by focusing on local projects that contribute to the prosperity, health and advancement of the many communities around the world that we call home,” said Brigitta Witt, vice president corporate responsibility for Hyatt Hotels & Resorts. “No one better understands a community’s most pressing issues – and how to address them – than those who live and work there every day.”
Part of Hyatt Thrive is a “major commitment to environmental stewardship in Hyatt hotels and the communities where they operate,” as its website states. Hyatt Earth was launched to provide a “global framework that’s executed at the local level.” It is built on five areas of focus: creating a culture of environmental responsibility, conserving natural resources and reducing GHG emissions, reducing waste, establishing purchasing practices, and integrating practices into the design and construction of its properties.
Watch the official video here: