The following is a guest post by our friends at Bard College’s MBA in Sustainability Program (a 3p sponsor) – for the business leaders of the future who recognize the importance of all business moving towards true sustainability—economic, environmental, and social.
By: Eban Goodstein, Bard MBA in Sustainability
Forget the triple bottom line: the folks at Clif Bar manage for five separate objectives!
Since Clif Bar CEO Gary Erickson made thedecision to keep the company private back in 2000, Clif Bar has been pushing the envelope on sustainability. I recently had the opportunity to interview the architect of Clif’s pioneering sustainability strategy, Elysa Hammond.
Clif Bar’s five bottom lines are: economic sustainability; brand integrity; giving back; employee wellbeing; and environmental sustainability. How does this kind of management, in practice, really work? Please enjoy Elysa’s lively, in-depth, account of her personal journey, Clif’s story, and her thoughts on the future of business sustainability. (Head to this page, and watch “Elysa Hammond on Embedding Sustainability at Clif Bar”)
Disclaimer: Elysa is on the Advisory Board for Bard’s new MBA in Sustainability, and in the video, she offers occasional support for the program. Elysa will be joining Majora Carter, John Fullerton and me on a panel (the “1-hour MBA”) at the launch event for the new degree on Tuesday, January 24th, in NYC. Join us there.
Thanks to prizepony for the image.