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Bikes Double Their Mileage

Scott Cooney | Friday April 13th, 2012 | 0 Comments

In one of those, “Now why didn’t I think of that” moments, I came across a Kickstarter campaign for the Companion Bike Seat. It’s elegant and simple, allowing one bike to become, effectively, two. Or at least to carry an extra rider. Now, instead of 7 miles per organic banana, bikes effectively can get 14. Maybe a bit less because of the extra effort involved, but you get the idea.

The founders simply saw a need in the marketplace and weren’t able to spot a product to fill that need. Xtracycle makes something similar, a cargo-bike conversion kit, but it runs in the $300 range, for which, well, people could buy their own bikes.

One of the genius elements of this piece of equipment is that it not only carries an extra person but also has a lockable storage space under the seat. It’s like adding not only an extra seat but also a trunk! Is this the hipster’s version of growing up and getting a minivan? Well, not quite…the storage space, according to the founders, absolutely definitely positively fits a six pack and some ice. If that’s growing up, then all of a sudden growing up doesn’t seem so bad.

The marketing on products like this is always what inspires me. It would seem that all the founders need to do is send some test-riders out into the streed to demonstrate the contraption and riders would drool.

The only doubts I have about the product is that pre-sales on Kickstarter are a little slow…either that or the founders were a bit overambitious. They’re looking for $35K in startup funds, and only have 11 days left in their campaign. And they’re only at about $4,000.

Scott Cooney is the author of Build a Green Small Business, and helps entrepreneurs start green businesses to create green jobs. For more, please visit www.GreenBusinessOwner.com

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