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How Futureproof Brands Thrive in a Chaotic World

3p Contributor | Monday January 7th, 2013 | 1 Comment

Marc Stoiber helps clients build resilient, futureproof brands. But what are these clients futureproofing against?

This third video in Marc Stoiber’s Futureproof Brands series explores four major disruptive forces prevalent in modern society – economic, environmental, technological and cultural.

By understanding these forces, brands can better adapt to them – and indeed thrive where others perish.

Marc Stoiber is a creative director and brand strategist who works with clients to build futureproof brands.

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  • http://twitter.com/DeniseJoyner Denise Joyner West

    This is text book marketing and yet marketing professionals get in their silos and forget to step back and revaluate the brand. So often they look at the industry as it is and not where it can go. Thanks for the refresher.