Interview: Fared Adib, SVP Product, Sprint

fortune-green-2013TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.

We’ve had some great conversations with Sprint over the past few years on topics from clever envelope design to sustainable phone design.  Among the topics that is paramount to the cell phone industry is of course, e-waste.  Like all telecoms, Sprint sells a tremendous number of phones each year and many of those wind up in the waste stream.   The good news is that Sprint has managed to take back 40% of the phones they sell every year and is steadily improving that ratio with an aim to hit 90% it by 2017.

I had a chance to talk to Sprint’s Senior VP of Product, Fared Adib today about the details and a few other things the company is working on.  Enjoy the video below:

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.