Interview: Kersti Strandqvist, SVP of Corporate Sustainability for SCA

fortune-green-2013TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.

SCA is not a household brand name in the United States, but is a leading global manufacturer of hygiene and forest products.  Tork napkins & dispensers and Tena incontinence products are among the on you might find in  It is in fact, the largest private forest owner in Europe, owning 2.6 million hectares of forest area.

The company has a long track record of responsible forest management and working to instil sustainability principals in the company, but not every sustainability initiative is obvious.  In fact, some are counter intuitive – like selling less product while making more money.

I had a chat with Kersti Standqvist, the Senior Vice President of Sustainability for SCA to learn about some of the company’s initiatives as well as how to make the case for sustainability at the senor level.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.