Video Interview: James Gibson, Air New Zealand

TriplePundit attended the Sustainable Brands 2013 conference earlier this month. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.

air-new-zealandAir New Zealand has been a sustainable leader in aviation for some time, particularly as it pertains to trying out biofuels. But another, possibly more impressive impact has been made by the company’s efforts to restore ecosystems and national parks in their home country. Why would an airline invest in biodiversity and conservation? Aside from being a nice thing to do, it makes a lot of sense when eco-tourism is a major piece of your business.

At Sustainable Brands 2013, I had a chance to talk to James Gibson who is in charge of partnerships at Air New Zealand. By partnering with the NZ department of conservation, the airline has raised considerable funds to help restore native habitats and re-establish native species. The result, over the past year, is four fully funded projects in high profile locations.

Learn more in my quick video interview.

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

3 responses

  1. Great interview with good info on the job you and Air New Zealand are doing. Keep up the good work.

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