“Making sustainability sexy” is the tagline of online fashion portal, Modavanti.com. The company is an online retailer that works with dozens of fashion brands representing eight different aspects of sustainability called “badges” on which a brand is scored. The badges cover issues ranging from recycled content, labor, being made in the U.S., and other issues. A customer can tailor their fashion search toward brands that score the highest among the badges they care most about, but can rest assured that all of the brands on the site have been vetted.
I had a chance to sit down with David Dietz, Modavanti’s founder, at SXSWeco last week to learn a little bit about the company, and the kind of impact he expects to be able to make – in addition to running a successful company.
Video after the jump….