SXSWeco Interview: How Sprint is Using Biomimicry in Package Design


feat-sprintBiomimicry is a hot topic here at 3p. The basic idea behind biomimicry is that nature is the ultimate product designer. By studying how nature, over millions of years, has managed to solve major problems (metabolizing toxic substances, protecting organisms against harm, or even locomotion) we can learn to mimic nature’s solutions in modern product design. ¬†Ideally we not only solve the same problems but we can do so in a way that fits into nature’s ecosystems rather than conflicting with them.

I sat down with Sprint’s Darren Beck to learn a little about how his company has been exploring biomimicry to address some of their sustainability challenges. ¬†Specifically, while working with experts at the San Diego Zoo, Sprint found inspiration among Armadillo shells as a way to make product packaging both stronger and lighter.

Learn more in the short video below…

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.