Interview: Bethanie Maples Krogstad, Quid

TriplePundit attended Sustainable Brands 2014 in San Diego this month. These videos are part of our coverage. Find the rest here.

At this year’s Sustainable Brands conference I was invited to moderate a panel on big data and how it can be leveraged for sustainability. It’s a wildly complicated subject, but companies like Quid are aiming to help us make sense of it all through clever visualization tools, advanced search engines, and other kinds of engagement. Prior to our panel, I caught up with Quid’s Bethanie Maples Krogstad to learn about exactly what Quid does, and why visualizing big data is relevant to sustainability — specifically the transportation industry.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.