The Flourish & Prosper conference held last week at Case Western Reserve University in Cleveland sought to distinguish itself by moving from ideas to action. With an array of over 40 sustainability notables in attendance, including Naveen Jain, Bart Houlahan, Andrew Winston, Raj Sisodia, Peter Senge, Michael Braungart and many more, there would not only presentations and talks, but also a number of design summits intended to wrestle with a some of the most critical and relevant challenges facing the sustainability movement today.
Day two kicked off with a rousing talk by Raj Sisodia, co-author, along with John Mackey of Whole Foods, of the book Conscious Capitalism First, he went through a brief history of the world, before and after 1989, which, he claims was a massive turning point (fall of Berlin wall, Tiananmen Square, Exxon Valdez spill, Ayatollah Khomeini, the invention of the World Wide Web, and the first time the median age in the U.S. exceeded 40). Then he talked about business as a force and said that “making money is like making red blood cells, we need both to live, but that’s not why we live.” We have the opportunity today, he said, “to lead the most meaningful life humans have ever lived.”
Next, Sir Mark Moody-Stuart, former Chairman of Accenture and Royal Dutch Shell spoke about the great challenge that occurs when government doesn’t function. Business cannot address this alone. We need partnerships between business and civil society. He spoke of the importance of the UN Global Compact, in which Case Western’s Weatherhead School of Business played an early role. This is the largest corporate citizenship initiative, with 8,000 companies signed up to report against 10 criteria. If they don’t report they get kicked out.
Harvard’s Jane Nelson, talked about how, “This is the generation that for the first time has the means to end extreme poverty and boost shared prosperity.” Click to continue reading »
Opportunity was a key theme throughout the conference, which consisted primarily of business leaders, business school personnel and consultants.
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