3bl logo

By signing up you agree to our privacy policy. You can opt out anytime.

Anusara's John Friend: Yoga and Green Business Success

Words by Bill Roth
Investment & Markets

I saw a yoga class in a business for the first time while touring Clif Bar's new and very green headquarters during my interview with CEO Kevin Cleary. Cliff Bar measures its operations and rewards its associates around five aspirations:

  1. Business

  2. Brand

  3. Community

  4. People

  5. Planet

Some of the "people" oriented milestones Clif Bar has achieved include launching their first onsite fitness center in 1997, launching the nation's first financial incentive program supporting associates' purchases of bio/diesel and hybrid cars in 2006 and in 2008 offering associates financial support in their purchase of eco-improvements to their homes. See a detailed PDF here.
Onsite yoga, as it turns out, is another important "people" commitment that Clif Bar has embraced.  To learn more about how businesses like Clif Bar are viewing yoga as part of an alignment with their business goals I interviewed John Friend, founder of Anusara. John has been a pioneer introducing yoga into businesses. In this interview he explains the link between yoga, a business going green and enhancing associates' business performance:

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce that profiles best practices of actual companies growing green revenues. Watch other interviews of sustainable leaders at Earth 2017 TV. Earth 2017 TV.