Umair Haque asks that his new book The New Capitalist Manifesto: Building a Disruptively Better Business be evaluated-- as a "toolkit," a "lens," a "handbook" and it’s basically successful. We evaluated the book as a manifesto, however, and it’s less believable.
The premise of the book is this: capitalism as a system has run away with itself, but it needn’t be abandoned. The theoretical or conceptual framework from its birth, what Haque calls “industrial era capitalism” just needs a little updating. New capitalism could be what Haque calls “constructive capitalism.”
Here’s what the New Capitalist Manifesto does that’s effective as a toolkit:
- Haque takes concepts taught in introductory business and economics courses and updates them in order to redefine business as usual (not meant in climate change context).
My favorite updated concept is the ‘value-conversation:’ (paraphrasing Haque) the ability to produce “better decisions faster” by democratizing the decision making process, allowing more agile managers to cut decision making costs and deliver better, more responsive products faster. (Market completion is pretty good too.)
- The “better” business concepts he offers are contrasted alongside their outdated counterparts. They are used repetitively and with repetition which
- gives the affect of a textbook. It’s easy to see (though the author requests otherwise) Haque’s book being dropped into an intro to economics or business course as a supplementary text.
Ann Danylkiw is a freelance writer and digital media producer. Her background is Finance and Development Economics.
While writing for Triple Pundit, she is currently producing her first social experiment / digital documentary, the 21HoursExperiment.com.
Ann lives in London but visits 'home' in Wisconsin during the summer.