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Access Economy Startup Allows People to Rent Each Others Stuff

Words by Scott Cooney
Investment & Markets

RentStuff.com, a new "access economy" startup, allows you to rent your things to others and make money. According to the site, it's a "marketplace where you can rent *almost* anything."

If you've ever been in a situation where you needed a four person tent and ended up buying one on Craigslist because you didn't want to fork out $400 for a brand new one, but then found out the one on Craigslist had a giant hole in the screen, then you probably can guess the value of Rentstuff.com.

Collaborative consumption, the basic tenet of the "access economy" basically allows people to get by with owning less "stuff". It's also a great money saver, as most of the time our "stuff" is sitting idle. So on RentStuff, you can rent your neighbor's circular saw. Because...how often do you actually need a circular saw?

So how does RentStuff work?
http://www.youtube.com/watch?v=xsrdwzTPePU

The concept is nice, but adoption is slow. I searched for a circular saw near me (not that I need one at the moment, but it's nice to know that it could be there if I did), and didn't find one. Then I searched for a bike. Nope. Then I searched for a car. Nope. Then I just searched for anything in Hawaii. Nada.

As usual, trendy concepts like this take off in major metro areas first, but even in hip and trendy San Francisco, there were only 19 items for rent.

Will RentStuff last?

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