Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars and trucks that deliver lower tail pipe emissions are selling at a record pace. In June 2013, Ford achieved a year-over-year 13 percent sales increase. That is Ford’s best sales performance since 2006. How hot is Ford? They have captured the number one position on the BrandIndex with more buzz than Amazon, YouTube or last years’s champ, Subway!
Ford’s success is mirrored across the auto industry. Americans this year are projected to buy 16 million new vehicles. That sales level has not been achieved since the 2008 Great Recession. Much of the industry’s sales success is the result of strong consumer interest in fuel efficient small cars, compact SUVs and hybrid cars. The result is that the U.S. is successfully reducing its gasoline consumption by 8.6 million gallons per day! That is money saved and emissions reduced.
Ford took a gamble in placing hybrid technology across much of its product line rather than designing a distinctive product like Toyota’s Prius. Ford now offers hybrid technology in their Fiesta, Focus, Fusion and C-Max vehicles. The gamble has paid off with examples like the Ford Fusion Hybrid having almost quadrupled last year’s sales levels and the newly launched Lincoln MKZ hybrid achieving 70 percent sales growth over last year’s volume.
Bill Roth is an economist and the Founder of Earth 2017. He coaches business owners and leaders on proven best practices in pricing, marketing and operations that make money and create a positive difference. His book, The Secret Green Sauce, profiles business case studies of pioneering best practices that are proven to win customers and grow product revenues. Follow him on Twitter: @earth2017
Founder of Earth 2017. Author of The Boomer Generation Diet: Lose Weight. Have Fun. Live More that Jen Boynton, Editor in Chief of Triple Pundit , says is "Written in Bill Roth's lovable, relatable tone. A must read for any Boomer who is looking to jumpstart their health and have fun at the same time. I hope my parents read it. "