By Ann Teresa Rich
From the moment she took the stage, smiling in a black cowboy hat and turquoise scarf, I knew I was in for a great talk. In October 2012, I had the pleasure of attending a Hunter Lovins lecture at California College of the Arts in San Francisco. She is a charismatic sustainability leader.
Lovins, the president and cofounder of Natural Capitalism Solutions, was named a Time Magazine “Hero of the Planet” in 2000, and is author and co-author of numerous books, including the groundbreaking work, Natural Capitalism, and most recently, Climate Capitalism: Capitalism in the Age of Climate Change. Lovins’ delivery was insightful and I left with a richer understanding of social and environmental responsibility in business. I was surprised, however, by two unexpected lessons that stayed with me after the applause ended.
First, Lovins put the power of change into our hands. No one in the audience was exempt from responsibility. She engaged the audience and demonstrated the influence a single person can have. This individual power was distilled down to the daily choices we each make and how these choices make a difference in our communities and the world. To become conscious of your choices you needed to become conscious of your statement.
The short answer is, everything. As Lovins delved deeper into ecological economics, it became apparent that happiness was a serious topic and that the meaning of happiness was being refined. The kind of happiness that Lovins was presenting was not just a fleeting feeling, but rather it was the notion of happiness as currency.
Lovins described how well-being could be integrated into sustainable business models by connecting happiness to traditional wealth measurements. A new definition of economic success was presented by juxtaposing Gross Domestic Product (GDP) and Gross National Happiness (GNH). Even more provocative was the question: Which world would you rather live in: one that favors material wealth or holistic well-being?
180% more energized than their less-content colleagues
155% happier with their jobs
150% happier with life
108% more engaged and
50% more motivated
Happiness needs to become part of the business dialogue. It needs to become a part of our national debate. However, the world cannot wait for corporations and governments to adopt GNH. In the spirit of Hunter Lovins, I remind you that the power is in your hands. What can you do to increase your happiness and how can you incorporate the nine happiness principles into your organization?
These articles were created as part of the course work for “Live Exchange” the foundational course on communication for <a href="https://www.triplepundit.com/category/cca-livee/">The MBA Design Strategy Program at California College of the Arts</a>. <a href="https://www.triplepundit.com/category/cca-livee/">Read more about the project here</a>.