Ask anyone who has children or has spent time around young ones, and they’ll tell you that kids love to remember random facts. That’s why it’s perfect that Levis Strauss & Co. has partnered with Project WET Foundation to develop custom water education curriculum and train Levi’s employees to teach young students about water conservation – a pilot program which employee volunteers kicked off last week as part of the company’s Community Day.
Called “water ambassadors,” Levi’s employees from San Francisco, Shanghai and Singapore were trained by Project WET to go into classrooms and teach students around the world about their water footprints, all while promoting water literacy and awareness.
Through a series of interactive lessons, students learned facts – such as the number of liters used to grow cotton (2,565 liters), the percentage of Earth’s surface covered by water (71 percent) and the amount of water on the planet that is actually potable fresh water (0.003 percent) – and were given handouts to learn more about the lifecycle of a jean and how to conserve water at home.
“As a company, water is a big priority for us,” said Michael Kobori, VP of sustainability at Levi Strauss & Co. “Bringing water conservation and sustainability into the classroom is a natural extension of our company’s focus on water. This [program] gets young people to be more aware of water issues and is also a way to activate our employee base.”
With the new Water Ambassador employee volunteer program, Levi Strauss is bringing water conservation education to the next generation.
“Kids are the ones who are going to make the decisions about how our water is managed in the future,” said Morgan Close, international program manager at Project WET. “Levi’s has so many employees around the world ... Now they can teach kids how to be water stewards, and the kids can take what they learn and teach others. Kids can become change agents and be the catalyst to make changes at home.”
To raise consumer awareness and inspire water conservation, in 2009 Levi Strauss added a “Care Tag for Our Planet” to its products, and last year CEO Chip Bergh made headlines when he encouraged consumers to stop washing their jeans – a practice that has been further promoted with the company’s #WashLessPledge campaign and online LCA Quiz.
This year’s Community Day marked the 15th anniversary of the company’s annual global day of service, which enlisted participation from other organizations such as the Waterkeeper Alliance, and also gave employees the opportunity to build bicycles, beautify parks and paint schoolyards. In total, Levi Strauss employees in 57 countries volunteered over a year’s worth of volunteer time on that day alone.
All that volunteering goes to show that, as the company puts it, giving back never goes out of style.
Check out the infographic below for more information about Levi Strauss' Community Day impact:
Image credits: 1) and 3) Nayelli Gonzalez 2) Levi Strauss & Co.