logo

Wake up daily to our latest coverage of business done better, directly in your inbox.

logo

Get your weekly dose of analysis on rising corporate activism.

logo

The best of solutions journalism in the sustainability space, published monthly.

Select Newsletter

By signing up you agree to our privacy policy. You can opt out anytime.

Leon Kaye headshot

Think Earth Day Doesn't Matter in the COVID-19 Age? Not So Fast

By Leon Kaye
Earth Day

The 50th Earth Day has eerie similarities to the first one that millions of citizens observed a half century ago. In 1970, the U.S. was divided over the Vietnam War, but growing concern over environmental degradation pushed an estimated 20 million Americans to demonstrate peacefully for reform. A week later, President Richard Nixon escalated the war with the invasion of Cambodia, and protests erupted across college campuses nationwide. Days later, a demonstration at Kent State University in Ohio ended in violence, with the shooting deaths of four unarmed students.

The momentum surrounding Earth Day at first appeared to fall back into the rearview mirror, but all was hardly lost. In the following years, the U.S. Congress passed a dozen major environmental laws, including the Clean Air Act and Clean Water Act.

Now, we face similarly dark days, and again we're confronting a tipping point. There’s no shortage of evidence suggesting the novel coronavirus pandemic, and future disease outbreaks, have and will continue to have links to climate change. Society in turn faces a host of challenges: the proliferation of single-use plastics, rethinking our approach to food waste, surging deforestation, and the lack of environmental justice within our most vulnerable communities.

Sure, we may feel some optimism from being able to see the mountains for once from our neighborhoods. We’ve also fawned over the photos of marine life returning to the canals of Venice. But the Earth’s climate risk trajectory hasn’t changed, and in any event, the current clean air and sights of wildlife roaming in our neighborhoods have come at the expense of economic collapse and human despair.

At some point, we’ll have to rebuild our economy, but we must find a way to do so while we strike a balance with nature. I’ll give you one reason: Of the top 150 prescription drugs in the U.S., about three-quarters of them are derived from plants. The bottom line is that if we want to stay healthy, the planet must be resilient, too.

"As we inch from a ‘war-time’ response to ‘building back better,’ we need to take on board the environmental signals and what they mean for our future and wellbeing,” wrote Inger Andersen, head of the U.N. Environment Program, “because COVID-19 is by no means a ‘silver lining’ for the environment.”

Here’s the reality: At some point, the curve will finally flatten, and we can take baby steps back toward the way of life we once knew. But we’ll need to work even harder to ensure our planet can sustain life far into the future.

From the Brands Taking Stands newsletter. Be sure to subscribe!

Image credit: Sergio Souza/Unsplash

 

Leon Kaye headshot

Leon Kaye has written for 3p since 2010 and become executive editor in 2018. His previous work includes writing for the Guardian as well as other online and print publications. In addition, he's worked in sales executive roles within technology and financial research companies, as well as for a public relations firm, for which he consulted with one of the globe’s leading sustainability initiatives. Currently living in Central California, he’s traveled to 70-plus countries and has lived and worked in South Korea, the United Arab Emirates and Uruguay.

Leon’s an alum of Fresno State, the University of Maryland, Baltimore County and the University of Southern California's Marshall Business School. He enjoys traveling abroad as well as exploring California’s Central Coast and the Sierra Nevadas.

Read more stories by Leon Kaye