Subaru and The Leukemia & Lymphoma Society Help Nearly 500,000 People Facing Cancer in 10-Year Partnership

When does a blanket mean more than a way to keep warm? Perhaps when the person holding it is a child living with cancer. “It gives them something comforting to hold onto, beyond just a well-wish sent out into the ether,” says Reginald Jordan, who leads the marketing and social media team at Sport Subaru of Orlando. 

Donating blankets is a small but meaningful expression of the support Sport Subaru generates with The Leukemia & Lymphoma Society (LLS). Customers and employees send handwritten messages of encouragement to go along with the blankets and care packages Sport Subaru sends to patients living with cancer in the greater Orlando metro area.  

“It really comes down to the power of something tangible. Emails are great, and phone calls are meaningful, but a handwritten note — like the blankets — is something people can physically hold onto,” Jordan says. “Reading those messages can offer comfort and strength, reminding them they’re not alone. They have people supporting them — emotionally, financially and physically. That kind of reassurance can make a real difference.”

Subaru of America is the largest automotive donor of The Leukemia & Lymphoma Society, and 2025 marks the partnership’s tenth year. Collectively, Subaru of America and its retailers will have supported nearly 500,000 cancer patients with financial assistance, care packages, comforting blankets and messages of hope by the end of 2025. In June during the Subaru Loves to Care initiative, the company will match donations to The Leukemia & Lymphoma Society, up to $100,000 in total.   

“Time and again, we’re showing that we truly walk the walk when it comes to supporting these causes,” Jordan says. “People recognize and appreciate that we’re a genuine, legitimate organization — not just engaging in philanthropy to check a box. We care deeply, and our actions reflect that commitment.”

Sport Subaru recently gave a nearly $80,000 gift to The Leukemia & Lymphoma Society, adding to hundreds of thousands of dollars it has contributed to the organization over the years.

“It’s not just about being philanthropic one month out of the year,” Jordan says. “Most people have been touched by cancer in some way, whether through family, friends or personal experience, so this effort resonates deeply.”

“Customers notice this commitment when they visit,” he continues. “When seeing staff efforts in person, noticing signage when making a purchase, or reading about the store’s efforts online, they gain an understanding of Sport Subaru’s dedication to making a positive impact on their neighbors who are living with cancer.”

“Through blankets, financial support, or participating in events like the upcoming Light The Night event, it’s all part of our commitment to giving back and being an active part of the broader community,” Jordan explains. Held around the country, The Leukemia & Lymphoma Society’s Light The Night events bring communities together to celebrate, honor and remember those touched by blood cancers by walking the city with illuminated lanterns. The funds raised support research, advocacy and services for people with blood cancer. 

Subaru Loves to Care is one of five pillars in the Subaru Love Promise, the automaker’s comprehensive commitment to positively impact communities, pets, health, education and the environment. Sport Subaru works with local nonprofits in support of all five of these focus areas — including pet adoption with partners like Pet Rescue by Judy, tree-distributions with the Arbor Day Foundation, school supply donations to Orlando’s OCPS Academic Center for Excellence Middle School, Toys for Tots events with the Marine Corps, and and ongoing support for the Coalition for the Homeless of Central Florida. Jordan and his team at Sport Subaru were recognized with the 2025 Subaru Love Promise  Community Commitment Award for their efforts to go above and beyond for their community in Orlando. 

“We would continue doing this work even without formal recognition, but receiving it is certainly meaningful. It helps validate and codify the efforts we put in,” Jordan says. “From a customer perspective, it also reinforces the message that we’re genuinely committed to helping the greater good.”

“Staying active at the local level, volunteering at a soup kitchen or homeless shelter, donating or distributing blankets, helping with pet adoption events, or visiting children in hospitals helps us stay true to Subaru’s national reputation as a philanthropic company,” Jordan says. “It’s in those face-to-face moments, seeing the impact firsthand, that it becomes real, emotional and incredibly meaningful. It’s about much more than just selling cars.”

This article series is sponsored by Subaru of America and produced by the TriplePundit editorial team.