Comcast: Employee Engagement, Backwards

The "Golden Poo" Award Given to Comcast in 2010
Longtime consumer rights advocate runs an annual competition to determine the Worst Company in America . The “winner” of the competition receives a golden poo trophy and all the benefits that come with such a prestigious title.

Having felt the pain of winning the award in 2010, Comcast was very reluctant to be singled out again. Did the company work hard to improve communication with customers or make their fees easier to understand? Maybe, but we’ll never know: they’re going to get a lot more press for trying to cheat the system by encouraging their employees to vote for the other guy in this year’s head to head competition. In addition to screenshots of the corporate intranet, the following internal email was quickly forwarded to the Consumerist tipline, showcasing that Comcast employees are more than happy to engage with customers – just not the way the company expected:

We need your help to show that Comcast is a great company.

The Consumerist website is currently hosting its poll of the “Worst Companies in America.” Comcast is part of the first round of this poll, which started today and ends at 9 a.m. (ET) this Friday. Unfortunately, this same poll named us as their worst last year. If you feel that Comcast does not deserve this label, we hope that you will participate and vote for the company that is paired against Comcast.

To vote, just click on the following link and place your vote:

Of course, your participation is voluntary. Naturally, we don’t want to vote for any company to receive this label; unfortunately that is how the Consumerist poll is structured.

You can only vote one time from a single IP address, so we hope that you will consider voting today/tonight and at home from your cell phone, iPad, personal computer or other web-enabled devices with a unique IP address. You can use company devices as well as your personal devices. (If you are having trouble voting, please send an email to us here and someone will contact you to assist you.)

We have all worked very hard to make Comcast the terrific company that it is today and to create a customer experience that we are all proud of. We hope you will consider defending our company name by participating in this poll. Thanks in advance for your assistance and for the great work you do every day.

This is very obviously about to blow up in their faces as Consumerist immediately published the letter. Comcast’s audacity and shortsightedness mean that they’re currently leading Charter Communications by 82-18. I imagine that margin will continue to widen as the story spreads.

There’s a clear CSR lesson here. Do good and people will like you. Take a shortcut and you’ll probably end up a lot worse off in the court of public opinion.

Jen Boynton

Jen Boynton is editor in chief of TriplePundit and editorial director at 3BL Media. With over 6 million annual readers, TriplePundit is the leading publication on sustainable business and the Triple Bottom Line. Prior to TriplePundit, Jen received an MBA in Sustainable Management from the Presidio Graduate School. In her work with TriplePundit she's helped clients from SAP to PwC to Fair Trade USA with their sustainability communications messaging. When she's not at work, she volunteers as a CASA -- court appointed special advocate for children in the foster care system. She enjoys losing fights with toddlers and eating toast scraps. She lives with her family in sunny San Diego.

One response

  1. Working for Comcast for over 15 years in PA I have seen people come and go.  Most of us that work in this company love the benefits package, the pay is reasonable and so is the time accrued.  Most importantly to know is that the  some benefits are with promotions, favors, cover ups if you  are a YES person. sky is the limit in your career with Comcast.  When employees take information by protocol, oh it’s all a nice package  presented to the Labor Industry but it is all FAKE.THey find excuses for  you to lose your job, example when some employees tried to form a union. So many people have left the company because Comcast does not care. The employees who do care and are very good at their job are quiet and keep silent due to how quickly others have been ostracized. There is no justice or anyone who  would come forth in person they are too afraid for the higher ups only make you  sound like a  disgruntled employee. WE need our  jobs and stay  quiet hoping one day  God  will show the  total truth and make a difference.. I dont beleive anyone in the Roberts family  would allow this but we are a number.

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