Walmart Grant Gives U.S. Hispanic Chamber of Commerce a Green Business Initiative for its Members

The United States Hispanic Chamber of Commerce (USHCC) received a grant from Walmart to conduct a city-by-city initiative tailored to Hispanic entrepreneurs and helping them “go green”. TriplePundit contributor Bill Roth, author of The Green Secret Sauce, will spearhead the campaign, developing one day workshops and coaching programs for Hispanic entrepreneurs.

The goal of the program is to “help Hispanic entrepreneurs  realize the tremendous business benefits of sustainability while also helping reduce their impact on the environment,” according to Andrea Thomas, Senior VP of sustainability at Walmart.

“Walmart has to be given credit for thinking outside the box on how to engage stakeholders on their key business issues of building a world class business and resource efficiency,” said Roth. “The global scale of Walmart’s sustainability initiatives are driving global change toward increased resource efficiency and a lower environmental footprint. Walmart is to be commended for reaching out to the Hispanic community to enable for them the type of success their company is achieving in adopting sustainable best practices.”

Roth has been the Green Business Coach for, and is President of NCCT, a San Francisco-based consulting firm helping businesses define and integrate sustainability into their strategies, performance metrics, and processes.

The workshops will kick off in Milwaukee, WI, and traverse 11 cities in the U.S. this year.

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Scott Cooney, Principal of and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector.In June 2010, Scott launched, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.

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