Interview: Lonesome George Founder Eduardo Balarezo

Lonesome George is the last living member of a particular species of Galapagos Tortoise.  He’s living out his days, well, lonely.  And as such makes a wonderful metaphor for sustainability – the hope that other species won’t share his fate.

Eduardo Balarezo is the founder and CEO of a clothing company named in George’s honor.  He introduced his company on TriplePundit in November.   His big goal is to revolutionize capitalism to drive investment in experiential learning programs such as   Outward Bound and Ashoka.  His “Mind.Shift.Impact” business model embraces the fact that social enterprises can truly influence the world, picking up where the system leaves off.

I had a chance to sit down with Eduardo at Sustainable Brands 2012 to learn more…

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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