Video Interview: Gil Friend, Natural Logic

This interview is part of a series produced by Noble Profit.  To learn more, please visit

Gil Friend, CEO of Natural Logic, Inc., describes how he helps companies “take sustainability deep” — uncovering and capturing the massive value that embedded sustainability can deliver.

In this video, we learn how Gil applies the lessons of natural systems to provide the tools for systematic change. He explains that by looking systemically across the entire business and its value chain, and by redesigning fundamental value propositions as well as how they’re delivered, companies are ”amazed at the innovation, brand value and greater profit they can generate.”“Nature provides us with 3.85 billion years of free, open source R&D, and that puts the greatest opportunity of the century at our fingertips.”

Gil Friend is a featured speaker at the GreenBiz conferences in San Francisco. To attend GreenBiz and experience Gil Friend firsthand, visit

Dig deeper and learn more about Gil Friend and Natural Logic. Visit


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