Interview: Modavanti on “Making Sustainability Sexy”


modavanti“Making sustainability sexy” is the tagline of online fashion portal,  The company is an online retailer that works with dozens of fashion brands representing eight different aspects of sustainability called “badges” on which a brand is scored. The badges cover issues ranging from recycled content, labor, being made in the U.S., and other issues. A customer can tailor their fashion search toward brands that score the highest among the badges they care most about, but can rest assured that all of the brands on the site have been vetted.

I had a chance to sit down with David Dietz, Modavanti’s founder, at SXSWeco last week to learn a little bit about the company, and the kind of impact he expects to be able to make – in addition to running a successful company.

Video after the jump….

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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