SXSW Eco Interview: Jessica Kowal, Boeing

This post is part of Triple Pundit’s ongoing coverage of the SXSW Eco conference. For the rest, please visit our SXSW Eco page here.

250px-Boeing-Logo.svgAviation may account for only 2 percent of global carbon emissions, but it’s quickly expanding and is likely to account for 3 percent by 2030. I had a chance to talk with Boeing‘s Jessica Kowal last week to learn about the ways that airlines and aircraft manufacturers plan to reduce this potential impact.  Essentially, there are three ways:

  • More efficient planes
  • More efficient routing and planning
  • Better fuels, especially biofuels

Watch our conversation below…

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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