Ford is emerging as an automotive sustainability frontrunner as they step up their strategy, efforts, and product line. One of their new offerings is the redesigned 2013 Ford Escape which has a new look, a new, green engine, and an array of recycled, reused and reduced impact materials.
Earlier this year, sustainability expert Andrew Winston lauded Ford’s sustainability approach and strategy claiming that they would be the company to watch as they close the gap in Toyota’s previously substantial lead in the race for greener vehicles. Although Ford does have its own EV offering, the Focus EV, its long and short-term sustainability plan also includes developing efficiencies in its existing gas-powered fleet. Ford’s Director of Sustainability and Environmental Policy, John Viera, told Winston that he believes that “the world may save more fuel between now and 2020 through these incremental improvements than through nascent sales of cleaner cars.”
The EcoBoost engine, offered for the first time on the Escape and in the U.S., gives vehicles more power and better gas mileage at the same time. The Ford Escape EcoBoost engine is projected to outperform Toyota’s current RAV-4 and Honda’s current CRV engines, and also provide better fuel economy than both. EcoBoost engines are key to Ford’s long-term sustainability plan. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology.
The 2013 Ford Escape employs not only an EcoBoost engine, but many other green characteristics including materials that are recycled, renewable and reduce impact, including:
Andrea Newell has more than ten years of experience designing, developing and writing ERP e-learning materials for large corporations in several industries. She was a consultant for PricewaterhouseCoopers and a contract consultant for companies like IBM, BP, Marathon Oil, Pfizer, and Steelcase, among others. She is a writer and former editor at TriplePundit and a social media blog fellow at The Story of Stuff Project. She has contributed to In Good Company (Vault's CSR blog), Evolved Employer, The Glass Hammer, EcoLocalizer and CSRwire. She is a volunteer at the West Michigan Environmental Action Council and lives in Grand Rapids, Michigan. You can reach her at firstname.lastname@example.org and @anewell3p on Twitter.