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3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here.
By: William Ray Yeager
I haven't always wanted to eat bugs. As a child I giggled and cringed at the thought while listening to songs that used insectivore imagery to discourage such unsavory practices. Recently I've learned that my aversion is a product of a particular nuance of American exceptionalism wherein we westerners refuse to eat what 80 percent of the world considers tasty. Indeed, while I had been limiting my animal protein to no more than ten species, cuisine in the rest of the world includes over 1,000 different species of insect alone. Clearly I've been missing out on something big.
My sense of adventure might lead me on a journey for the perfect wax worm larva tacos, but I am not the pioneer. No fewer than three recent SFGate articles cover the growing movement to get insects off of the FDA's “Food Defect” list and onto your plate. For some of us the endorsement of 5.6 billion humans is all the evidence necessary for a shift in diet. For those that need more convincing there are a number of arguments you'll hear from every entomophagous evangelist: