At TriplePundit, April is a hectic time, in part because of the onslaught of phone calls and emails from companies and NGOs that remind us about Earth Day. With the countless Earth Day promotions are promises of mugs made from recycled plastic, shopping bags, and more tree planting initiatives than you can shake a free trade organic non-GMO free range bamboo stick at.
Most of these initiatives are worthy; some are just crass public relations stunts by organizations that do little for people or the planet 364 days a year; and we just do not have the bandwidth to discuss all of them. We did stumble upon one project, however, that we want to share with our readers. Honest Tea and the National Forest Foundation (NFF) have found a creative way to plant 50,000 trees across the United States that were devastated by either wildfires or natural disasters. Tree planting initiatives are a dime a dozen, but this one is especially interesting.
Last month Honest Tea and the National Forest Foundation launched the “Bag to Tree” initiative to plant trees in regions that desperately need them, including:
Customers who buy four bottles of Honest Tea at stores participating in this program can snag a (yes, no surprise here) a reusable bag and can also receive a unique code that allows them to have a tree planted in the region of their choosing. Just like with any contest, however, no purchase is necessary. Readers can learn more on the joint Honest Tea/NFF site; you can cut and paste the code 7N3W647W3X by visiting the NFF page here. While tree planting on your own is the better action to take, we believe this is a program that will help reforest areas that have fallen under the radar.
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.