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Interview: SunRun's Lynn Jurich on "Pocketbook Environmentalists"
How many companies can boast of a 100%+ annual growth rate in customers, especially in today's economy? Would you be even more impressed if the answer was a solar company?
SunRun is hot, hot, hot. They have grown in just a couple of years to a leadership position in residential rooftop solar systems with over $1 million in residential solar installations every day. Just six months ago when I first interviewed Lynn Jurich, President and Co-founder she reported that SunRun had grown to 6,000 customers. Now she reports having over 10,000 customers. This is a 66% growth rate or 130+% if this is sustained for the remainder of 2011.
And the just announced news on their $200 capital raising round in support of the financing of more SunRun solar installations appears to cement their growth potential. They have secured this $200 million in tax equity from a subsidiary of U.S. Bancorp.
So I went back to Lynn to ask, "Who is buying all of these solar power roof top systems?"
Her surprising answer is the Pocketbook Environmentalist.
What is a Pocketbook Environmentalist? Watch the following video interview with Lynn to learn the insights on who they are, what they are buying and who they are buying from:
http://www.youtube.com/watch?v=c5DxslqLJME
Bill Roth is the founder of Earth 2017, a website posting analysis on the emerging $10 trillion global revenue economy in smart, healthy and green goods and services. Bill's book, The Secret Green Sauce, profiles best practices of businesses making money going green.
Bill Roth is a cleantech business pioneer having led teams that developed the first hydrogen fueled Prius and a utility scale, non-thermal solar power plant. Using his CEO and senior officer experiences, Roth has coached hundreds of CEOs and business owners on how to develop and implement projects that win customers and cut costs while reducing environmental impacts. As a professional economist, Roth has written numerous books including his best selling The Secret Green Sauce (available on Amazon) that profiles proven sustainable best practices in pricing, marketing and operations. His most recent book, The Boomer Generation Diet (available on Amazon) profiles his humorous personal story on how he used sustainable best practices to lose 40 pounds and still enjoy Happy Hour!
