Nissan Motor Co., Ltd. announced its six-year environmental plan, Nissan Green Program 2016 (NGP 2016) on October 24, a plan which sets high goals for the car company. One of the goals of NGP 2016 is for Nissan to become the industry leader in zero emission vehicle sales. The program, which is Nissan’s third environmental mid-term plan, also calls for the development of fuel cell electric vehicles plus new models of plug-in hybrids.
"More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient," said Nissan President and CEO Carlos Ghosn
. "Nissan wants to be part of the solution toward a sustainable society - for the sake of the planet and as a significant competitive advantage and a strategic differentiator in the global manufacturing sector."
NGP 2016 focuses on three areas: reducing the company’s carbon footprint, shifting to renewable energy and increasing the diversity of resources used by the company. Further details of the program include the following goals:
- Reach cumulative sales of 1.5 million zero-emission vehicles across the Renault-Nissan Alliance, which will develop new fuel cell electric vehicles with Daimler
- Increase fuel economy to 35 percent compared with 2005 for all Nissan vehicles sold in Japan, China, Europe and the U.S. To achieve the goal, Nissan plans to develop a new front-wheel drive hybrid model, a new plug-in hybrid model, and introduce the next-generation continuously variable transmission (CVT)
- A 20 percent reduction per vehicle of carbon dioxide emissions of corporate activities compared with 2005. One way that Nissan plans to meet the goal is through introducing renewable energy sources for manufacturing and related facilities
- Increase the use of recycled materials to 25 percent, and reduce the use of rare earth elements
The NGP 2016 represents the sustainability part of Nissan’s Blue Citizenship
,which the company describes as its strategic platform. The other two parts of Blue Citizenship are mobility and community. According to a press release, NGP 2016 is the “first of many corporate initiatives under Blue Citizenship.”
Photo: Flickr user, Club RACC
Gina-Marie is a freelance writer and journalist armed with a degree in journalism, and a passion for social justice, including the environment and sustainability. She writes for various websites, and has made the 75+ Environmentalists to Follow list by Mashable.com.
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