It is always heartening to read about companies trying to improve the state of the world's fisheries and thereby ocean ecosystems. Latest in the line-up of pro-ocean establishments is the Darden Restaurant chain that owns Olive Garden and Red Lobster.
At the Clinton Global Initiative's (CGI) seventh annual meeting last week, the Darden company formally announced its three-year commitment to rebuilding troubled fisheries through Fishery Improvement Projects (FIPs). The initial FIPs will be in the Gulf of Mexico in partnership with Publix Super Markets and Sustainable Fisheries Partnership (SFP).
CGI's Commitments to Action program encourages members to propose concrete ideas to address global challenges. Darden's submission, entitled "Catalyzing Industry to Rebuild World Fisheries," was chosen for its approach to addressing challenges in the environment and energy sector as well as commitments to combat illegal fishing, enhance productivity and reduce negative ecological impact.
Jim Cannon, CEO said: "As one of the largest buyers of seafood in the world, Darden is an industry leader in supporting healthy ecosystems for future generations. Through this commitment, Darden is taking action to create change within the seafood supply chain by building alliances with governments, conservation advocates, and communities to develop and implement fishery improvement. We hope others will look at what Darden has achieved and committed to, and as a result, take action."
The necessity to protect the oceans of the world is not just conservation of valuable ecosystems. From Walmart to McDonald's companies are putting their money where their mouth is to ensure that their customers get the best in sustainable seafood. They have also begun to realize that there is an economic incentive that goes with ensuring a sustainable seafood supply. The kind of partnership promoted by Darden is essential because it gets the work done faster - fisheries improvement and seafood sustainability requires a lot more from the food industry and it is always good to read about new efforts.
Akhila is the Founding Director of GreenDen Consultancy which is dedicated to offering business analysis, reporting and marketing solutions powered by sustainability and social responsibility. Based in the US, Europe, and India, the GreenDen's consultants share the best practices and innovation from around the globe to achieve real results. She has previously written about CSR and ethical consumption for Justmeans and hopes to put a fresh spin on things for this column. As an IEMA certified CSR practitioner, she hopes to highlight a new way of doing business. She believes that consumers have the immense power to change 'business as usual' through their choices. She is a Graduate in Molecular Biology from the University of Glasgow, UK and in Environmental Management and Law. In her free-time she is a voracious reader and enjoys photography, yoga, travelling and the great outdoors. She can be contacted via Twitter @aksvi and also http://www.thegreenden.net