We in the sustainability community probably have many friends and family members who still think we're a little out there. Most of my family, for instance, gave up on asking me about my work 15 years ago and still thinks "green" is a bit weird and, I don't know, maybe cute. I've always thought that eventually they'll get it, they'll see the big picture...something will start them on their sustainability journey just as something started me on mine so many years ago.
It is either going to be a dog food scare teaching them that something's wrong with our food system, or it's going to be, well....celebrity endorsement of green. And not just Ed Begley, Jr., bless his heart, but celebrities that the average Joe SixPack watches on a regular basis. I've been waiting for that for a while. Could this be it? See video below....
I'm a fan of Steve Nash. The guy's a wiz on the hardwood, plays without ego, and seems like a generally good guy. In addition, he was part of a Phoenix Suns team that protested the tea-party-led law in Arizona that allowed for racial profiling of Mexicans.
But seriously? This was the best that Toyota's marketing team could come up with to use him for? What do you think? Couldn't they make a reference to his long game and the obvious corollary to the Prius's ability to go something like 700 miles on one fillup? Nash is an assist guy, always breaking down the defense and setting his teammates up for easy shots...couldn't they relate that somehow to peak oil and using less so we all have more?
Cutting off Granny?!
Scott Cooney, Principal of GreenBusinessOwner.com and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill, November 2008), is also a serial ecopreneur who has started and grown several green businesses and consulted several other green startups. He co-founded the ReDirect Guide, a green business directory, in Salt Lake City, UT. He greened his home in Salt Lake City, including xeriscaping, an organic orchard, extra natural fiber insulation, a 1.8kW solar PV array, on-demand hot water, energy star appliances, and natural paints. He is a vegetarian, an avid cyclist, ultimate frisbee player, and surfer, and currently lives in the sunny Mission district of San Francisco. Scott is working on his second book, a look at microeconomics in the green sector. In June 2010, Scott launched GreenBusinessOwner.com, a sustainability consulting firm dedicated to providing solutions to common business problems by leveraging the power of the triple bottom line. Focused exclusively on small business, GBO's mission is to facilitate the creation and success of small, green businesses.